Samsung Electronics Europe is seeking an experienced leader to guide its Direct-to-Consumer Go-to-Market function. The position is based at Samsung House, Chertsey, United Kingdom. It follows a hybrid schedule with full-time hours. The application window closes on December 31, 2025.
Overview of the Organisation
Samsung Electronics Europe operates at the front of digital excellence. The European D2C team works on bold ideas that shape customer experiences across the region. The team collaborates with specialists from diverse markets. It drives projects that support growth, customer satisfaction, and strategic innovation. This role contributes to Samsung’s ambition to strengthen its digital footprint and elevate the European D2C channel.
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Role Summary
The Head of D2C Go To Market leads the regional GTM strategy across the Mobile Experience and Consumer Electronics portfolios. The role sets direction for product launches, sales integration, GTM governance, and market readiness. It also steers decision-making at senior levels and reinforces collaboration between HQ, European subsidiaries, and regional teams.
Core Areas of Leadership
Strategic Direction
The leader defines the long-term roadmap for the European D2C GTM function. The strategy aligns with Samsung’s global vision while shaping solutions that suit regional competition and consumer behaviour. The role unifies MX and CE under one coordinated GTM structure. It promotes data-led planning that drives commercial impact and customer value.
Launch Excellence
The role oversees every D2C launch across Europe. It ensures market readiness and strong alignment with HQ. It sets frameworks, governance models, and processes that bring consistency and speed. It also evolves launch methodologies to introduce better practices and stronger commercial performance.
Cross Market Alignment
The leader connects HQ, regional departments, and European subsidiaries. They keep all stakeholders aligned on priorities and execution. They solve complex challenges through insight and structured decision-making. They promote accountability and one shared GTM model across markets.
Innovation Focus
The function encourages new thinking and breakthrough ideas. It challenges past approaches. It embeds unique solutions that strengthen D2C performance and raise the benchmark for European digital commerce.
Performance and Insight Management
The leader reviews launch performance, D2C KPIs, and market results. They turn data into clear recommendations that guide future roadmaps. They ensure high standards of insight quality and strong follow-through on improvement plans.
Sales and Commercial Oversight
The role maintains strategic visibility on D2C sales. It aligns launches with promotional plans and profitability objectives. It strengthens decisions on product mix, pricing, and commercial potential.
Regional Relevance
The leader represents European D2C interests in global discussions. They adapt global plans to local market needs. They ensure that European consumers remain central to every launch strategy.
Control Tower Coordination
The function acts as the coordination hub for all European D2C GTM activity. It provides readiness reports and insights to senior leadership. It maintains precise alignment with HQ and divisional sales teams.
Product Lifecycle Planning
The role oversees D2C lifecycle plans across Europe. It uses insight-driven forecasting to manage issues, unlock opportunities, and support product teams in strategic planning.
Team Leadership
The leader develops the D2C GTM team. They promote collaboration, innovation, and strong alignment with Samsung values.
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Candidate Background
Key Skills and Experience
- Proven experience leading cross-functional teams in large organisations.
- Ability to build strategic plans that balance commercial, operational, and customer goals.
- Strong background in innovation, campaign management, and project leadership.
- Sharp attention to detail with strength in delivering complex market-wide initiatives.
- Strong commercial judgement and creative insight.
- Excellent ability to engage, influence, and align stakeholders across regions.
- Skilled communicator who turns complex information into simple, actionable guidance.
Measures of Success
- Strong development and management of the D2C GTM team.
- New methods introduced for MX and CE launches.
- Independent judgment when handling high-impact decisions.
- Successful alignment between HQ and European subsidiaries.
- Delivery of innovative ideas that raise Samsung’s market standards.
- Strengthened regional relevance and market-centric execution.
Benefits
Samsung offers competitive benefits, including hybrid working, performance-linked bonuses, pension contributions, product discounts, three volunteering days, a holiday allowance with an extra birthday leave day, and access to a discount portal. A car allowance may apply depending on the contract type, and partner colleagues receive benefits through their agency structure, where applicable.
Equal Opportunity Statement
Samsung values diversity and supports fair treatment for all applicants. It also provides reasonable accommodations for candidates with disabilities who require support during the recruitment process.
Contact and Further Information
Applicants can apply through Samsung’s online careers portal.
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