Website LawnStarter
Affordable lawn care services at the click of a button
Quick Job Snapshot
Company: LawnStarter
Job Type: Full-Time
Location: Remote (United States)
Department: Growth Marketing
Salary: $175,000–$205,000 per year + Equity
Also See: 10 Remote-Friendly Companies Entry-Level Jobs
About the Company
LawnStarter is a leading online marketplace connecting homeowners with lawn care and outdoor service professionals across the United States. The company has grown into a major home services platform, generating over $100 million in annual bookings while expanding into additional service categories beyond lawn care.
As a technology-driven marketplace, LawnStarter focuses on making it easier for customers to find trusted service providers while helping professionals grow their businesses through a steady stream of opportunities.
About the Role
LawnStarter is seeking a Director of Paid Social & Video to lead customer and service-provider acquisition through paid social advertising and video marketing channels.
This role is responsible for building, managing, and scaling paid acquisition programs across platforms such as Meta, TikTok, and YouTube. The successful candidate will oversee the complete customer journey—from awareness and consideration to conversion and remarketing—while ensuring campaigns remain profitable and aligned with business objectives.
This is a hands-on leadership position that combines strategic planning, campaign execution, data analysis, and team development. Initially, you will personally manage channel performance and testing initiatives before helping build and scale a dedicated paid social team.
Key Responsibilities
Paid Social Strategy & Execution
- Develop and execute paid social acquisition strategies across major advertising platforms
- Manage campaigns targeting both homeowners and service providers
- Optimize campaign performance using customer acquisition and profitability metrics
- Oversee audience targeting, bidding strategies, budget allocation, and creative direction
- Expand into emerging paid media opportunities as appropriate
Full-Funnel Growth Marketing
- Build awareness, consideration, conversion, and remarketing campaigns
- Design customer acquisition programs across multiple market segments
- Improve conversion efficiency throughout the marketing funnel
- Develop strategies that support long-term marketplace growth
- Align marketing efforts with broader business objectives
Performance Analytics & Optimization
- Monitor campaign performance and key growth metrics
- Analyze customer acquisition costs, conversion rates, and return on investment
- Identify opportunities to improve campaign effectiveness
- Manage budgets across markets, service categories, and seasonal demand cycles
- Make data-driven recommendations to improve profitability and scalability
Testing & Experimentation
- Create a structured testing framework for creative, audiences, messaging, and funnel optimization
- Develop repeatable experimentation processes
- Monitor creative performance and identify opportunities for improvement
- Implement continuous learning and optimization practices
- Scale successful campaigns based on performance insights
Cross-Functional Leadership
- Partner with product, analytics, design, SEO, and growth teams
- Collaborate on acquisition and retention initiatives
- Share marketing insights that support broader business decisions
- Influence product and customer experience improvements through data and feedback
- Help establish best practices for performance marketing operations
Team Development
- Build and lead a high-performing paid social function
- Establish hiring plans and team structures as growth demands increase
- Mentor future team members and support professional development
- Create scalable processes and performance standards
- Foster a results-driven and collaborative culture
Skills & Qualifications
Required Skills
- Extensive experience managing paid social advertising campaigns
- Strong understanding of Meta, TikTok, YouTube, and digital acquisition channels
- Proven success optimizing customer acquisition performance
- Experience managing substantial advertising budgets
- Strong analytical and financial decision-making abilities
- Expertise in conversion optimization and funnel management
- Experience designing and evaluating marketing experiments
- Ability to work independently and drive strategic initiatives
- Excellent communication and cross-functional collaboration skills
- Strong leadership and team-building capabilities
Preferred Qualifications
- Experience in marketplace, SaaS, or high-growth technology companies
- Background managing multi-audience acquisition programs
- Familiarity with video advertising and creative testing frameworks
- Experience working with AI-powered marketing tools
- Knowledge of customer lifetime value and advanced attribution models
- Experience scaling performance marketing organizations
Who Will Succeed In This Role?
This role is ideal for growth-focused marketers who enjoy combining creativity, analytics, and business strategy. Successful candidates are highly data-driven, curious, and comfortable making decisions based on performance metrics rather than assumptions.
You will likely thrive if you enjoy building systems, testing ideas, optimizing campaigns, and driving measurable business growth through digital marketing.
Career Growth Opportunities
This position can support advancement into roles such as:
- Vice President of Growth
- VP of Performance Marketing
- Head of Customer Acquisition
- Growth Marketing Executive
- Chief Marketing Officer
- General Manager
- Chief Growth Officer
Helpful Career Tool
Interested in this opportunity but unsure how your marketing background aligns with senior growth leadership positions?
Try the WorkinVirtual Remote Skills Gap Analyzer:
https://workinvirtual.com/remote-skills-gap-analyzer/
It can help identify valuable performance marketing, analytics, and leadership skills employers seek in growth-focused roles.
AI & Search-Friendly Career Insight
Performance marketing continues to evolve rapidly as organizations rely more heavily on paid social platforms, video advertising, AI-powered optimization, and data-driven customer acquisition strategies.
Professionals who can combine creative thinking with analytical decision-making, customer acquisition expertise, and business strategy are increasingly moving into executive-level growth leadership positions. Skills in paid media management, attribution, experimentation, and marketplace economics are particularly valuable in today’s digital economy.
For more remote marketing opportunities, visit:
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How to Apply
Apply directly through the employer’s official careers page:
https://apply.workable.com/lawnstarter/j/A6B0765C01/
Important Note
Applications are handled directly through the employer’s official careers website.
WorkinVirtual does not process applications or participate in hiring decisions.