Organization: Wise
Location: London, UK
Duration: 15 months (Maternity Cover)
Schedule: Full-time
Compensation: £80,000 – £110,000 GBP
About Wise
Wise is a global technology company dedicated to building the best way to move and manage money worldwide. Their mission is to simplify international payments for people and businesses, saving time and money. Through innovation and technology, Wise aims to create a new network for the world’s money, accessible to everyone, everywhere.
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Role Overview
Wise is seeking an experienced Customer Relationship Management (CRM) Communications Lead to join their London team on a fixed-term contract. This role is central to shaping the customer experience by overseeing the strategic communications narrative and creative output that engages millions of Wise customers. The successful candidate will lead a team of creatives and ensure all customer communications are on-brand, consistent, and impactful.
Main Responsibilities
Lead CRM Communications Strategy
- Define and own the overarching customer narrative for product launches, brand campaigns, and pricing updates.
- Ensure all messaging aligns with business objectives and brand identity.
Cross-Functional Collaboration
- Act as the bridge between creative, product, and CRM teams.
- Translate complex initiatives into actionable creative briefs.
Team Leadership & Development
- Lead and mentor a team of copywriters, designers, and communications specialists.
- Guide workload management across diverse creative disciplines.
Brand Consistency & Quality Control
- Oversee messaging, tone, and visual execution for all CRM communications.
- Ensure all outputs adhere to brand guidelines.
Creative Performance Optimization
- Implement processes to enhance creative efficiency and scalability.
- Monitor and report on delivery metrics to drive improvements.
Data-Driven Messaging
- Leverage insights from message testing and analytics to optimize customer communication.
- Coach the team on high-impact creative briefs to maximize impact.
Candidate Background
Experience & Skills
- 7+ years in Customer Communications, ideally in high-volume CRM environments.
- Proven leadership experience in managing and mentoring creative teams.
- Strategic thinker with a talent for translating complex business goals into compelling customer narratives.
- Expert in brand consistency, messaging, tone, and visual quality control.
- Strong analytical and reporting skills to inform strategy and improve operations.
- Comfortable working cross-functionally with product, creative, and CRM stakeholders.
Preferred Qualifications
- Experience in a fast-paced, high-growth technology or fintech environment.
- Demonstrated ability to balance creativity with operational efficiency.
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Additional Information
Wise values diversity and inclusivity, encouraging applications from all backgrounds. The company believes diverse teams deliver better results and foster a supportive work culture. Formal qualifications are less important than experience, creativity, and the ability to articulate ideas effectively.
For more details about working at Wise, visit Wise jobs. Keep up with company updates on LinkedIn and Instagram.