Influencer Marketing Manager

Job Overview

The Influencer Marketing Manager will own Tether’s influencer strategy while developing relationships with both mainstream creators and technically focused voices. A significant part of the position involves engaging developer influencers, technical bloggers, open-source maintainers, technology podcast hosts, and AI creators who require a more technically informed approach than conventional influencer marketing.

Key Responsibilities

• Build and manage Tether’s global influencer marketing strategy across AI, technology, lifestyle, culture, health, crypto, and other relevant areas.
• Identify and evaluate influencers and creators based on audience fit, credibility, and partnership potential.
• Develop long-term relationships with creators directly and through agencies when appropriate.
• Manage influencer campaigns from briefing and contracting through launch, measurement, and iteration.
• Coordinate with product teams to ensure creator campaigns align with current products and launches.
• Develop a dedicated influencer program for technology and developer audiences.
• Build relationships with YouTubers, technical bloggers, open-source maintainers, technology podcast hosts, AI influencers, and other technical creators.
• Monitor changes across platforms including X, Rumble, YouTube, TikTok, Instagram, and Twitch.
• Measure campaign performance and use results to improve future influencer initiatives.

Required Qualifications

• 60+ months of experience in influencer marketing, creator partnerships, or comparable creator-side work.
• Demonstrated experience managing influencer campaigns from initial planning through execution and measurement.
• Ability to discuss measurable results from previously managed campaigns.
• Genuine familiarity with technology and developer creator communities in addition to consumer-focused influencer marketing.
• Working knowledge of crypto, AI, or peer-to-peer and open-source technologies sufficient to brief technical creators effectively.
• Strong judgment when evaluating creator authenticity and partnership suitability.
• Excellent English communication skills.

Preferred Qualifications

• Existing relationships with developer influencers or technical content creators.
• Previous experience building an influencer marketing program from the ground up.
• Experience working with and managing influencer agencies across multiple regions.

Core Areas of Focus

• Global influencer strategy.
• Creator partnerships.
• Developer and technical influencer marketing.
• Crypto and digital finance audiences.
• AI and open-source communities.
• Influencer campaign management.
• Creator relationship development.
• Campaign measurement and optimization.
• Product launch collaboration.
• Social and creator platform trends.

Work Arrangement

This is a 100% remote Marketing position. The posting lists London, Greater London, United Kingdom as the location while describing Tether’s workforce as globally distributed.

Recruitment Process & Candidate Safety

Candidates should apply through Tether’s official recruitment channels. Tether states that recruiting communications come from company email addresses ending in @tether.to or @tether.io and that interviews are not conducted through WhatsApp, Telegram, or SMS. The company also states that candidates will never be asked to make payments or provide financial details during recruitment.