Location: John F. Kennedy Center for the Performing Arts. Washington DC
Department: Marketing
Requisition: SOCIA001219
Work Setting: On-site
About the Kennedy Center
The John F. Kennedy Center for the Performing Arts stands as the nation’s cultural home and a living tribute to President John F. Kennedy. Situated along the Potomac River, it hosts a wide range of performances and houses the Washington National Opera and the National Symphony Orchestra. The Center values belonging and empowers its staff to shape a workplace that is transparent, supportive, and diverse. It offers equal opportunity to all applicants and upholds a mission to connect audiences and artists from every background.
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Compensation and Benefits
The projected salary range is $108,000 to $129,000. Final pay depends on a candidate’s skills and experience. Full-time employees receive medical, dental, and vision coverage. They also have access to retirement matching after 1 year, commuter benefits, paid FMLA, annual leave, sick leave, personal days, and 13 paid holidays. Staff receive discounted tickets, and the Center qualifies as an employer under the PSLF program.
Role Overview
The Social Media Director guides the Kennedy Center and its affiliates’ digital presence. The role focuses on audience growth, brand positioning, and community engagement across social platforms. This leadership position shapes content strategy, directs digital storytelling, and builds cross-departmental alignment to advance the Center’s artistic and institutional goals.
Primary Focus Areas
Strategic Direction and Leadership
The director crafts a unified social and digital content strategy that supports audience development and revenue goals. They lead the presence on Facebook, Instagram, TikTok, X, and emerging platforms. They also oversee paid campaigns, budgets, KPIs, and team resources. Close awareness of digital trends and engagement practices in performing arts is expected.
Creative Development and Digital Content
The role supervises multimedia content that highlights productions, artists, backstage views, and community work. Collaboration with writers, designers, videographers, and photographers ensures high-quality output and a consistent brand identity. The director maintains a structured annual content calendar that aligns with seasonal programming and institutional priorities.
Community Engagement and Growth
The director strengthens relationships with patrons, artists, influencers, and partner organizations. They design targeted campaigns to bring in new communities, including younger audiences and more conservative-leaning groups. They also support timely community management and foster productive online conversations.
Insights and Performance Tracking
Regular review of performance analytics guides decision-making. The director reports leadership insights, recommends improvements, and evaluates campaign ROI through tools such as Google Analytics, Meta Insights, and Sprout Social.
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Desired Candidate Profile
Strong candidates bring 8 to 12 years of experience in social or digital marketing. A background in performing arts or cultural organizations adds value. The role demands a record of audience growth, team leadership, and creative campaign execution. Candidates must understand social algorithms, storytelling, and visual presentation for arts-focused content. Skills in basic graphic design, video editing, live streaming, and social media management tools are required.
Educational Background
A bachelor’s degree in Marketing, Communications, Digital Media, or a related area is expected. A master’s degree is an added advantage.
How to Apply
Interested candidates can learn more about the Kennedy Center and available opportunities on the official careers page.
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Additional Considerations
The position requires on-site presence. Applicants must live in or relocate to the DMV region. Relocation support is not provided. Passion for the performing arts and commitment to accessible programming are essential.