SEO Content Marketer

Job Overview

You will own SEO-focused content from research and planning through creation, optimization, distribution, and ongoing performance improvement. The work includes keyword research, topic clustering, competitor analysis, blog and landing-page development, on-page SEO, internal linking, link building, and optimization for both traditional and AI-powered search experiences.

Kalungi expects AI tools to be used strategically for research, ideation, optimization, and productivity while preserving originality, human judgment, and strong writing quality.

Key Responsibilities

• Develop data-driven content strategies focused on high-intent B2B SaaS search terms.
• Conduct keyword research, competitor analysis, and topic clustering to identify organic growth opportunities.
• Own and manage the content calendar.
• Write and optimize blog posts, pillar pages, case studies, landing pages, and industry research reports.
• Create content designed to rank in search while also supporting conversions.
• Turn complex SaaS topics into clear, useful, and compelling narratives.
• Write SEO-focused meta titles, meta descriptions, and calls to action.
• Create content for blogs, social channels, email sequences, and advertising copy.
• Improve internal linking to strengthen navigation and content discovery.
• Apply best practices for readability, mobile usability, and structured data.
• Work with developers to identify technical SEO issues involving site speed, indexing, and crawlability.
• Promote content through email, LinkedIn, and other relevant channels.
• Support guest blogging and digital PR initiatives designed to earn authoritative backlinks.
• Optimize content for AI-powered search, featured snippets, People Also Ask results, and Google Discover.
• Track organic traffic, keyword rankings, and conversion performance.
• Refresh and update existing content to protect rankings and maintain relevance.
• Run A/B tests on headlines, formats, and content structures to improve engagement.

Required Qualifications

• 36+ months of experience in SEO-driven content marketing for North American B2B SaaS companies.
• A portfolio demonstrating high-ranking and high-converting content.
• Strong understanding of Google ranking factors, E-E-A-T principles, search intent, and AI-powered search channels.
• Experience using SEO tools such as Semrush, Clarity, and Screaming Frog.
• Experience working with CMS platforms such as HubSpot, WordPress, or Webflow.
• Ability to use AI writing and research tools strategically without compromising originality or editorial quality.
• Strong working knowledge of GA4 and Google Search Console.
• Understanding of B2B SaaS content trends and buyer behavior.
• Strong attention to detail, curiosity, accountability, and willingness to continuously improve.

Preferred Qualifications

• Experience with B2B lead generation.
• Knowledge of conversion rate optimization.
• Knowledge of YouTube SEO and video optimization for SaaS brands.
• Understanding of B2B SaaS sales funnels.
• Familiarity with marketing automation tools.

Core Areas of Focus

• B2B SaaS SEO.
• Content strategy.
• Keyword research and topic clusters.
• Search intent and E-E-A-T.
• SEO copywriting.
• Internal linking.
• Technical SEO collaboration.
• Link building and digital PR.
• AI-powered search optimization.
• Conversion-focused content.
• Content performance measurement.

Tools & Platforms

• Semrush.
• Microsoft Clarity.
• Screaming Frog.
• Google Analytics 4.
• Google Search Console.
• HubSpot.
• WordPress.
• Webflow.
• AI-assisted writing and research tools.

Benefits & Work Environment

• Competitive base compensation with performance-based reviews.
• Unlimited paid time off.
• Fully remote work.
• Collaborative and supportive team environment.
• Opportunities for mentorship, learning, and professional development.

Work Arrangement

This is a remote contractor position listed in Santiago. Kalungi describes the minimum experience level as mid-level.