Fashion Marketing Account Director

Job Overview

You will own approximately four to six fashion and apparel accounts and serve as the senior strategic relationship lead. The role requires identifying the biggest constraints to growth, developing clear account roadmaps, aligning internal specialists, and connecting marketing decisions back to measurable business outcomes.

Fashion clients may operate around seasonal launches, trend-driven creative cycles, influencer campaigns, direct-to-consumer sales, wholesale, retail, marketplaces, and other channels. You will help determine whether growth is being limited by customer acquisition efficiency, retention, creative strategy, targeting, or another underlying business issue.

Key Responsibilities

• Own a portfolio of approximately four to six fashion and apparel client accounts.
• Serve as the senior client relationship owner and strategic advisor.
• Use AI technologies to improve and optimize business and marketing processes.
• Use Power Digital’s nova ecosystem as part of account strategy and execution.
• Lead quarterly Power Circuit reviews to identify growth constraints across business, audience, product, messaging, channels, and measurement.
• Evaluate creative performance and customer retention trends as part of growth planning.
• Connect campaign and creative decisions to measurable business outcomes during client reviews.
• Maintain a strong understanding of fashion business fundamentals including pricing, merchandising, and multi-channel distribution.
• Coordinate Paid Search, Paid Social, Influencer Marketing, SEO, Email, and Creative teams across client accounts.
• Advise clients on customer retention, repeat purchase rates, lifetime value by acquisition cohort, and loyalty mechanics.
• Manage account retention and expansion.
• Lead client renewals and contribute to monthly recurring revenue growth.
• Build relationships across multiple stakeholder levels within each client organization.
• Use Iris, nova, Pulse, and Power Circuit consistently across managed accounts.
• Coach analysts and specialists and provide direct performance feedback.
• Identify opportunities for service expansion across existing client relationships.

Required Qualifications

• 72+ months of experience in fashion or apparel marketing, either within an agency or directly for a brand.
• Strong understanding of how creative strategy and paid media strategy influence one another.
• Experience working with influencer marketing and user-generated content programs.
• Ability to brief, evaluate, and scale influencer or UGC programs while maintaining brand consistency.
• Experience working with direct-to-consumer brands.
• Strong understanding of customer acquisition cost, lifetime value, repeat purchase rate, and margin by channel.
• Experience managing Meta-heavy media strategies.
• Understanding of measurement challenges including incrementality testing, creative fatigue, and audience saturation.
• Experience developing strategies for seasonal fashion or apparel businesses.
• Demonstrated success retaining and expanding client accounts.

Key Performance Indicators

• Expansion to Churn Ratio.
• Net monthly recurring revenue across the portfolio.
• Average client NPS of 8 or higher.
• Monthly service expansion pipeline generation.
• Annual Power Circuit Certification.

Primary Areas of Responsibility

• Team coaching and development.
• Marketing strategy development and execution.
• Client retention.
• Client revenue growth.
• Fashion and apparel growth strategy.
• DTC customer economics.
• Influencer and UGC strategy.
• Cross-channel marketing leadership.
• Client renewals and expansion.
• AI-assisted marketing processes.

Benefits & Perks

• Base salary plus commission opportunities.
• Medical, dental, and vision insurance with up to 100% employer contribution toward the employee monthly premium.
• 401(k) plan with 4% employer matching contribution.
• Unlimited time off available from the first day of employment.
• Up to four hours per quarter of paid Volunteer Time Off.
• Flexible work options including remote, in-office, and hybrid arrangements.
• One-time $100 USD work-from-home stipend added to the first paycheck.
• Employee Assistance Program.
• 12 observed U.S. national holidays.
• Two mental health recharge days per year.
• Employee development programs supporting professional and personal growth.
• Quarterly performance awards with recognition and prize money.
• Opportunities to participate in company diversity, equity, and inclusion initiatives.

Work Arrangement

This role is available fully remotely within the United States. Power Digital also supports in-office and hybrid work styles for employees who prefer those arrangements. Candidates must be legally eligible to work in the United States.