Graphic Designer

Job Overview

This role is designed for a designer who sees creative work as more than decoration. You will help translate audience insights, campaign strategies, and business goals into visuals that strengthen brands and support measurable marketing outcomes.

Your work may include social media content, email creative, paid advertisements, landing pages, print materials, animations, motion graphics, and other campaign assets.

Key Responsibilities

• Collaborate with Client Success, Content, Performance, and other teams to develop creative concepts for multi-channel campaigns.
• Design social media content, email assets, paid advertisements, landing pages, print materials, and additional marketing creative.
• Create animations and motion graphics that improve campaign engagement and storytelling.
• Translate business objectives and audience insights into visual concepts that support marketing performance.
• Maintain strong brand consistency across digital and traditional channels.
• Apply thoughtful design and attention to detail across all deliverables.
• Stay current with design trends, emerging creative tools, AI technologies, and industry best practices.
• Collaborate openly with team members and incorporate feedback into creative iterations.
• Manage multiple creative projects while maintaining quality and deadlines.

Required Qualifications

• 24+ months of professional graphic design experience.
• Strong proficiency with Figma.
• Strong proficiency with Adobe Creative Suite.
• Experience creating motion graphics and editing video using After Effects or similar tools.
• Experience designing across multiple marketing channels, including social media, email, paid advertising, landing pages, and print.
• Strong visual storytelling skills with the ability to connect creative execution to business objectives.
• Ability to collaborate across multiple teams in a fast-paced working environment.
• Daily experience using AI tools such as ChatGPT, Adobe Firefly, Midjourney, Claude, Gemini, or comparable platforms.
• Strong project-management and organizational abilities.
• Ability to balance several projects while maintaining close attention to detail.
• Fluent English at C1 level or higher.

Preferred Qualifications

• Experience working with restaurant, hospitality, retail, or multi-location brands.
• Experience within a digital marketing agency.
• UX/UI design experience.
• Advanced motion graphics or animation experience.
• Experience with illustration.
• Web design experience.
• Copywriting experience.
• Familiarity with Agile or Scrum workflows.
• Experience using AI tools to improve creative workflows and design processes.
• Spanish or French language skills.

Core Areas of Focus

• Graphic design.
• Digital marketing creative.
• Social media design.
• Email marketing creative.
• Paid advertising design.
• Landing page design.
• Motion graphics and video editing.
• Brand consistency.
• Visual storytelling.
• AI-assisted creative workflows.

Tools & Technologies

• Figma.
• Adobe Creative Suite.
• After Effects or similar motion tools.
• ChatGPT.
• Adobe Firefly.
• Midjourney.
• Claude.
• Gemini.

Work Environment

Hook + Ladder operates as a remote-first agency focused on outcomes rather than clock-in time. The role requires close collaboration across several teams, so it is best suited to someone who enjoys feedback, iteration, shared problem-solving, and fast-moving creative work.

The company works primarily with multi-location restaurant brands, including quick-service restaurants, fast-casual concepts, and regional chains.

Benefits & Perks

• Remote-first working environment.
• Flexible paid time off.
• Unlimited sick days.
• Profit-sharing program.
• Professional development through coaching and continuous feedback.
• Opportunities for career growth as the agency expands.

Work Arrangement

This is a remote contractor position based in Colombia. Hook + Ladder describes the experience level as mid-level.