Senior Paid Media Strategist

Job Overview

As the lead strategist, you will oversee paid media campaigns, landing page performance, tracking, funnel analytics, and lead quality across multiple advertising platforms. Success is measured by business outcomes, including booked jobs and revenue, rather than advertising metrics alone.

Key Responsibilities

• Develop and manage paid media strategies across Google, Meta, YouTube, streaming/CTV, and related channels.
• Analyze campaign performance and identify issues affecting lead quality and revenue.
• Optimize paid media campaigns to improve qualified lead generation and business growth.
• Review landing pages, conversion tracking, funnel performance, and analytics.
• Identify opportunities to scale successful campaigns while improving overall efficiency.
• Communicate campaign performance, recommendations, and strategic priorities clearly.
• Collaborate with internal teams by defining project requirements and performance expectations.
• Take ownership of campaign performance without requiring detailed supervision.

Required Qualifications

• Experience managing paid media campaigns for home service businesses or other service-based organizations.
• Experience generating leads for service businesses.
• Understanding of the difference between leads, booked jobs, and business revenue.
• Ability to audit advertising accounts and identify opportunities for improvement.
• Experience evaluating tracking, landing pages, sales funnels, lead quality, and sales follow-up processes.
• Ability to work independently with strong ownership and decision-making skills.
• Strong communication skills with the ability to explain campaign performance and strategic recommendations.
• Ability to communicate project requirements and expectations during cross-functional collaboration.

Preferred Qualifications

• Experience working with home services businesses, including HVAC, plumbing, electrical, roofing, pest control, or similar industries.

Core Areas of Focus

• Google Ads.
• Meta advertising.
• YouTube advertising.
• Streaming and Connected TV (CTV) campaigns.
• Landing page optimization.
• Conversion tracking.
• Funnel analytics.
• Lead quality analysis.
• Revenue-focused performance marketing.

Compensation

Compensation is based on experience and measurable results. The posting lists a monthly compensation range of $4,000–$8,000 with additional earning potential for candidates who consistently create measurable business value.

Benefits

• Fully remote work environment.
• Flexible work schedule focused on results rather than fixed hours.
• Support for coworking space or internet costs.
• Up to 64 days of paid time off, including a paid two-week year-end holiday.
• Professional development budget for courses, tools, technology, and conferences.
• Three months of parental leave.
• Year-end profit sharing.

Work Arrangement

This is a fully remote position. Fixed working hours are not required; however, candidates should generally be available during U.S. Eastern Time business hours for meetings, client collaboration, and time-sensitive discussions.

Application Process

• Submit an email outlining the questions and information you would request before taking ownership of paid media performance.
• Explain how you would evaluate whether you can help the client, identify initial problems, and determine what data or access you would require before making recommendations.
• Email your response to va@regexseo.com using the subject line “Senior PPC/Paid Media Strategist — [Your Name]”.
• Include the phrase “Regex SEO is now RGX?” at the end of your email.