Performance Copywriter

Job Overview

As a Performance Copywriter, you will develop compelling marketing copy designed to generate qualified leads and increase product sign-ups. Your work will support paid search, social media advertising, landing page optimization, conversion rate testing, and multi-channel marketing campaigns while maintaining a consistent brand voice.

This position is ideal for a marketing professional who combines strong writing skills with analytical thinking and enjoys using performance data to continuously improve campaign results.

Key Responsibilities

• Create high-converting copy for Google Ads, Meta, LinkedIn, and other digital advertising platforms.
• Write persuasive landing page content that aligns with advertising campaigns and supports conversion goals.
• Develop compelling headlines, calls-to-action, value propositions, and customer messaging.
• Conduct A/B testing of marketing copy, landing pages, and conversion elements.
• Analyze campaign performance data and refine messaging based on measurable results.
• Write scripts for both short-form and long-form marketing videos.
• Collaborate with paid advertising managers and designers to ensure creative consistency across campaigns.
• Maintain a consistent brand voice across website, advertising, email, and promotional content.
• Contribute ideas that improve customer acquisition, engagement, and conversion performance.

Required Qualifications

• 36–60 months of experience in performance marketing, digital copywriting, or a fast-growing B2B organization.
• Native-level English writing and communication skills.
• Experience creating marketing campaigns for the United States market.
• Strong understanding of conversion-focused copywriting and consumer psychology.
• Knowledge of Google Ads platforms, landing page builders, and SEO fundamentals.
• Ability to interpret campaign metrics and use performance data to improve marketing copy.
• Portfolio demonstrating measurable improvements in conversion rates, campaign performance, or customer acquisition.
• Ability to work with at least four hours of daily overlap with Central European Time (CET).

Preferred Skills

• Conversion Rate Optimization (CRO).
• Landing page optimization.
• Performance marketing strategy.
• Digital advertising.
• Email marketing.
• Marketing analytics.
• Content experimentation and testing.
• Cross-functional collaboration.

Work Arrangement

• Full-time remote position.
• Work from anywhere with an international distributed team.
• Flexible remote-first working environment.
• Collaborate with global marketing, design, and advertising professionals.

Compensation and Benefits

The annual gross salary starts at $50,000, with final compensation determined by experience and qualifications.

• Remote-first work environment.
• International health insurance in eligible locations.
• Annual company retreat.
• 31 days of paid vacation, including public holidays.
• 12 paid sick days.
• Four paid creative days each year.
• Paid parental leave and additional parental support benefits.
• Parenting budget for new families.
• Annual Joy Budget starting at $1,000.
• MacBook and professional work equipment.