Work Area: Presales
Location: Barcelona, Spain
Employment Type: Regular Full Time
Career Level: Professional
Expected Travel: 0–10%
Requisition ID: 442002
About SAP
SAP supports more than 400,000 customers worldwide in operating more efficiently and transforming insights into action. While the company built its reputation on enterprise resource planning software, it has since evolved into a global leader in integrated business applications spanning analytics, database technologies, intelligent solutions, cloud platforms, and experience management.
With more than 100,000 employees and over 200 million users globally, SAP is committed to innovation, collaboration, and long-term value creation. Its culture promotes inclusion, professional growth, and well-being, ensuring that employees can perform at their best while contributing to meaningful global impact.
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Role Overview
The Solution Advisor Senior Specialist – Experience Center Lead oversees the Barcelona Experience Center and drives high-impact customer and partner engagements across regional, onsite, and virtual formats.
SAP Experience Centers operate as immersive innovation environments where organizations explore how applications, data, and artificial intelligence integrate seamlessly to address real business challenges. Through curated storytelling and live solution interactions, visitors gain clarity and confidence to accelerate their digital transformation journeys.
The Experience Center Lead manages the full lifecycle of engagements while ensuring operational excellence within the Center.
Core Responsibilities
Experience Center Business Leadership
The role holder manages the Experience Center portfolio and builds a strong engagement pipeline by increasing field awareness and effectively positioning the Center’s services across regions and market units.
In close collaboration with field stakeholders, the Lead ensures the appropriate value proposition and key services are aligned with strategic account priorities.
End-to-End Customer Engagement Delivery
The Experience Center Lead assumes accountability for successful execution across the full engagement lifecycle, from preparation through post engagement follow up.
Key responsibilities include:
- Acting as an integral member of the extended Virtual Account Team
- Forming and guiding execution teams for workshops and innovation sessions
- Demonstrating disciplined project management throughout the sales cycle
- Translating executive visions, business challenges, and pain points into compelling engagement themes
- Delivering structured reporting with measurable KPIs to demonstrate value and return on investment
Additionally, the role requires active participation in account-planning calls, digital team meetings, and business reviews for assigned strategic accounts and regions.
Operational Management of the Experience Center
The Lead oversees daily Center operations to ensure flawless execution of all onsite and hybrid experiences. This includes:
- Maintaining technical readiness across the Lab and Showfloor
- Ensuring infrastructure and physical showcases are consistently prepared
- Guaranteeing a smooth technical setup for every customer and partner interaction
Through operational discipline, the Experience Center becomes a reliable reference environment for innovation storytelling.
Relationship Development and Thought Leadership
The role builds long-term relationships with strategic accounts to develop a strong referenceable customer base.
Moreover, the Lead integrates emerging technologies, industry trends, and market insights into engagements, thereby reinforcing SAP’s position as a trusted innovation partner.
Key Focus Areas
- Inclusive digital innovation experiences
- Regional account alignment and engagement pipeline growth
- Strategic execution across the sales lifecycle
- Experience Center operational excellence
- KPI driven performance measurement
- Executive storytelling and innovation positioning
- Organizational collaboration across presales and account teams
Required Candidate Background
Professional Background
- Five to seven years of customer experience within presales, solution advisory, consulting, or related disciplines
- Proven exposure to enterprise sales methodologies and buying center dynamics
- Experience operating within complex account structures
Core Competencies
- Strong project management and stakeholder engagement skills
- Advanced communication, presentation, and storytelling capabilities
- Ability to customize content and engagement narratives to executive audiences
- Customer-centric mindset with a solid understanding of processes
- Demonstrated innovation mindset combined with a continuous learning approach
- Leadership orientation with the ability to navigate complex challenges
Technical and Strategic Understanding
A solid understanding of SAP’s overall strategy, products, and value proposition is essential.
Additional expertise considered advantageous includes:
- Knowledge of SAP Integration Suite, API management, data handling, and system connectivity principles
- Familiarity with data architecture design and optimization across SAP ecosystems, including analytics and AI integration
Language Requirements
- Full professional proficiency in written and spoken English
- Additional languages represent a strong advantage
Working at SAP
SAP fosters an inclusive culture that prioritizes employee health, development, and belonging. Flexible working models, collaborative environments, and strong investment in professional growth empower employees to continually expand their capabilities.
The company is firmly committed to equal employment opportunity and provides accessibility accommodations to applicants with disabilities.
Recruitment Process and Application
Interested candidates are encouraged to submit their applications through SAP’s official careers platform. All applications must be completed online via the designated job posting page.
Applicants requiring accommodation during the recruitment process may contact the Recruiting Operations Team at Careers@sap.com for support.
SAP applies responsible AI guidelines throughout its recruitment process. Any violation of these standards may result in disqualification.