Mahindra and Mahindra Ltd seeks an experienced Area Sales Manager for its Ahmedabad location. The role focuses on driving retail performance, strengthening dealer operations, and supporting digital adoption across the sales ecosystem. The position was announced on 20 November 2025 and requires strong market understanding with hands-on sales leadership.
About the Company
Mahindra and Mahindra Ltd operates as a major player in the automotive sector. The company continues to expand its presence across India, focusing on customer experience and innovative mobility solutions.
Also Read: Mahindra & Mahindra Seeks Skilled Fuels Engineer to Drive Innovation in Chennai
Role Overview
The Area Sales Manager is responsible for strengthening retail performance, improving the sales funnel, managing workforce productivity, and ensuring adherence to structured sales processes. The role also supports dealer networks, digital engagement, working capital rotation, and future sales planning.
Main Responsibilities
- Retail Performance and Sales Funnel Management
The manager oversees the complete E to T to B to R cycle. The role includes generating enquiries, conducting quality test drives, ensuring accurate booking data, and achieving consistent conversions. The manager ensures that retail targets are met. Tracking the ratio between vehicle delivery notes and final retail remains a core part of the function. The role also focuses on monthly forecasting and long-term sales planning.
- Manpower Productivity and Capability Building
The position identifies training needs across the team and ensures skill enhancement. The manager motivates and retains the workforce through incentives and recognition. Adherence to the brand’s sales story is expected at all levels.
- Digital Sales Enablement
The manager ensures high adoption of digital tools such as Test Drive Anytime Anywhere, Personal Voice Assistant, Bring Showroom Home, Virtual Reality experiences, and tablet-based selling. The role ensures quality output from digital engagement managers and aims to boost conversion through digital touchpoints.
- Dealer Operations and Business Efficiency
The role monitors dealer working capital rotation and takes action to reduce market outstanding. The manager oversees aging-stock liquidation and prepares sales forecasts for upcoming months. The role also involves planning and executing market activations to generate strong enquiry flow.
Ideal Profile
Education Background
MBA or a Post Graduate Diploma in Management.
Experience Requirements
Three to eight years of experience in core automotive sales or FMCG sales. Intense hands-on exposure to field operations and dealer management is expected.
Key Skills and Competencies
- Credit management
- Consumer focus
- Dealer relationship management
- Workforce planning and management
- Sales planning and territory coverage
- Market intelligence
- Consultative selling
- Financial management
- Product knowledge with an added advantage in hybrid vehicles
- Performance and order management
- Change management
- Working capital management
- Customer experience design and need identification
Preferred Industry Exposure
- Automotive sector
- Consumer FMCG or the food industry
Application Procedure
You can apply as soon as possible via the Mahindra official careers portal.
