Website Swanson Health
Unparalleled quality for exceptional wellness.
🌟 About This Opportunity
Swanson Health is hiring a Paid Search Manager to lead and optimize large-scale search marketing campaigns across Google Ads and Microsoft Ads.
This remote marketing opportunity is ideal for professionals with expertise in paid search, eCommerce growth, performance marketing, customer acquisition, and digital advertising who enjoy using data-driven strategies to drive measurable business results.
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🏢 About Swanson Health
Swanson Health is a well-established wellness company offering vitamins, supplements, and health-focused products to customers across the United States.
With decades of experience in the health and wellness industry, the company combines science-backed products with modern digital commerce strategies to help customers achieve healthier lifestyles. Swanson continues investing in technology, analytics, and digital marketing to support long-term growth.
💼 About the Role
As a Paid Search Manager, you will own the strategy, execution, optimization, and performance reporting of paid search campaigns across Google and Microsoft advertising platforms.
You will manage substantial advertising budgets while working closely with analytics, finance, creative, and eCommerce teams to improve customer acquisition, retention, and return on advertising spend.
This role is ideal for performance marketers who enjoy hands-on campaign management, growth experimentation, and turning data into actionable business insights.
🔧 Key Responsibilities
- Manage and optimize Google Ads and Microsoft Ads campaigns
- Develop keyword strategies for customer acquisition and growth
- Oversee Search, Shopping, Performance Max, and video campaigns
- Monitor campaign budgets, bids, and performance metrics
- Analyze and improve ROAS, CAC, AOV, and customer lifetime value
- Identify new growth opportunities and acquisition channels
- Conduct ad copy testing and campaign experimentation
- Create performance reports and executive-level insights
- Collaborate with analytics, creative, and eCommerce teams
- Drive continuous optimization and campaign efficiency
✅ Requirements & Skills
Required Qualifications
- 5+ years of paid search and performance marketing experience
- Experience managing eCommerce or direct-to-consumer campaigns
- Strong expertise in:
- Google Ads
- Microsoft Ads (Bing)
- Google Shopping
- Performance Max Campaigns
- Experience managing large advertising budgets
- Strong analytical and reporting skills
- Advanced Excel or Google Sheets knowledge
- Experience using:
- GA4
- Google Analytics
- Marketing attribution tools
- Ability to translate data into business recommendations
- Strong communication and project management skills
Nice to Have
- Google Ads Certification
- Experience with Shopify eCommerce platforms
- DTC subscription business experience
- Wellness, supplements, skincare, or health industry experience
- Experience managing large product catalogs and high-SKU environments
- Familiarity with marketing automation and attribution platforms
🌍 Work Environment & Benefits
✨ Fully remote work environment
✨ Competitive compensation package
✨ Medical, dental, and vision benefits
✨ Employee wellness programs
✨ Fitness reimbursement opportunities
✨ Product discounts
✨ Career growth and professional development support
✨ Collaborative and data-driven marketing culture
🔍 AI & Search-Friendly Career Insight
Paid Search Managers with expertise in Google Ads, Microsoft Ads, eCommerce marketing, customer acquisition, and performance analytics remain highly sought after as brands increase investment in measurable digital growth channels.
Companies increasingly value marketers who can manage large advertising budgets, optimize campaign performance, leverage AI-powered bidding systems, and improve visibility across both traditional search engines and AI-driven discovery experiences.
This role aligns with high-demand searches related to Google Ads management, eCommerce marketing, PPC careers, growth marketing, digital advertising, and performance marketing leadership.
🎯 Relevant Career Searches
This opportunity may be ideal for candidates searching for:
- Remote Paid Search Manager Jobs
- Google Ads Manager Careers
- PPC Marketing Jobs
- eCommerce Marketing Careers
- Performance Marketing Manager Roles
- Digital Advertising Jobs
- Growth Marketing Careers
- Search Engine Marketing Jobs
📩 How to Apply
Official Application Link:
https://swansonhealth.bamboohr.com/careers/261
📌 Important Note
Applications are processed directly through the employer’s official website.
WorkinVirtual does not manage or process applications on behalf of employers.