Organization
Fannie Mae
Work Model
Flexible. Remote eligible with regular onsite expectations.
Locations
Washington, DC
Reston, VA
Employment Type
Full time
Requisition ID
JR1769
Compensation
Target pay range: $94,000 to $122,000 per year. Plus an incentive program, comprehensive benefits, and perks.
About Fannie Mae
Fannie Mae plays a vital role in strengthening the U.S. housing market. As a Fortune 25 organization, it supports access to homeownership and affordable rental housing nationwide. The company combines technology, AI, and purpose-driven innovation to move the mortgage industry forward while investing deeply in employee growth and well-being.
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Role Summary
The B2B Integrated and Partner Marketing Senior Associate joins the Single Family Marketing team. This role supports the planning and execution of marketing strategies for products and services used by sellers and servicers. The position works closely with the Single Family Market Engagement team and internal subject matter experts to drive adoption, engagement, and measurable business outcomes.
This role suits a marketing professional who thrives in a fast-paced, data-informed, and collaborative environment.
Core Responsibilities
Strategic B2B Marketing
Develops and executes integrated B2B marketing strategies aligned with business goals and customer needs.
Performance Marketing and Optimization
Leads performance-focused campaigns across owned channels, including email, newsletters, social media, and website content. Uses analytics to optimize reach, engagement, and results.
Sales Enablement and Marketing Assets
Creates high-impact sales collateral such as fact sheets, flyers, talking points, and event materials to support business development and partner engagement.
Customer Journey Design
Partners with cross-functional teams to map and activate end-to-end customer journeys, from initial awareness to product usage and adoption.
Owned Channel Management
Manages and improves outreach across Fannie Mae-owned channels, ensuring message consistency, strong user experience, and brand alignment.
Market and Customer Insights
Applies market research and customer insights to strengthen messaging and position products, policies, and technologies effectively.
Brand Positioning
Supports brand stewardship by ensuring all communications resonate with B2B audiences and deliver meaningful value.
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Required Experience and Skills
- Minimum 2 years of experience in B2B marketing with digital and brand exposure
- Hands-on experience with multi-channel marketing, including email, social, SEO, display, and web
- Strong background in sales enablement and collateral development
- Proven ability to analyze marketing data and translate insights into action
- Excellent communication and storytelling skills
- Strong project management and cross-functional collaboration experience
- Self-starter mindset with comfort handling ambiguity and multiple priorities
- Proficiency in Excel and PowerPoint
Preferred Qualifications
- Bachelor’s degree or equivalent experience
- 4 to 6 years of related marketing experience
- Experience in regulated industries, financial services, or mortgage finance
- Familiarity with AI driven personalization tools
- Experience with platforms such as Workfront, SharePoint, Salesforce, Allego, Acquia, Google Analytics, CVENT, and Confluence
- Knowledge of marketing automation and advanced analytics tools
Education
Bachelor’s level degree required.
Work Environment and Flexibility
Most roles follow a hybrid cadence with regular onsite work determined by the manager. Candidates located within a reasonable commuting distance to the assigned office are preferred unless otherwise noted.
Equal Opportunity Statement
Fannie Mae is an equal opportunity employer. Employment decisions are made without regard to protected characteristics. Reasonable accommodations are available for qualified individuals throughout the hiring process.
Why Join Fannie Mae
This role offers the opportunity to tackle complex housing challenges using advanced technology and AI. The environment encourages collaboration, innovation, and professional growth while making a meaningful national impact.
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How to Apply
Qualified candidates are encouraged to apply through Fannie Mae careers to explore this and other future opportunities.
