Contract GTM Lead – 0-to-1 AI SaaS Growth (Remote)

Job Overview

The GTM Lead will own the commercial growth problem end to end: establishing reliable funnel measurement, researching customers, validating the initial ICP and use cases, improving positioning and activation, running acquisition experiments, and developing the beginnings of a repeatable acquisition and retention system.

Key Responsibilities

• Establish reliable measurement from traffic source and search query through signup, purchase, activation, and retention.
• Interview current customers, non-buyers, churned users, and high-fit waitlist members.
• Validate or reject ICP and use-case hypotheses.
• Define the initial ICP, anti-ICP, job to be done, buying trigger, and value proposition based on evidence.
• Improve positioning, use-case pages, proof, checkout, and onboarding.
• Help define and improve the product’s activation event and time to value.
• Develop segmented waitlist campaigns rather than relying on a single broad launch.
• Run controlled paid-search experiments around high-intent, non-branded customer problems.
• Validate SEO opportunities before committing resources to scaled content production.
• Test product-led social, YouTube, direct outreach, or partnerships when evidence supports those channels.
• Work directly with Product and Engineering on funnel and activation improvements.
• Maintain a prioritized experiment backlog documenting hypotheses, costs, results, and decisions.
• Provide concise weekly reporting through one asynchronous memo and one 30-minute decision meeting.
• Protect and strengthen the AutoGPT brand throughout growth experimentation.

First 10 Business Days

• Establish an accurate view of the current funnel.
• Define qualified traffic and meaningful product activation.
• Develop evidence explaining the largest current funnel drop-offs.
• Complete conversations with customers and high-fit non-buyers.
• Launch initial improvements or experiments.
• Agree on numeric targets for the remainder of the contract.

Success by the End of the Contract

• Validate or reject the initial ICP and use-case hypotheses.
• Improve qualified conversion and/or product activation and retention.
• Develop a clearer understanding of which acquisition sources produce valuable customers.
• Establish the beginnings of a repeatable acquisition-plus-activation motion, or produce evidence identifying and addressing a more fundamental constraint.
• Document a growth operating system and provide a clear recommendation for the next stage.

The primary outcome of the engagement is increasing the number of ICP-fit customers who successfully use AutoGPT and remain customers rather than simply increasing website traffic.

What AutoGPT Is Looking For

The employer is looking for someone who has personally operated in an early-stage, product-led B2B or prosumer SaaS environment. Relevant backgrounds may include first or second growth hire, founding marketer, hands-on growth lead, product-growth operator, or former founder who personally acquired and converted early customers.

• Evidence of relevant 0-to-1 growth results, including the starting baseline.
• Examples of work personally completed, such as landing pages, emails, advertisements, onboarding flows, dashboards, and research notes.
• Strong customer research and product-marketing judgment.
• Analytical self-sufficiency and ability to connect attribution, billing, and product data without depending on an analyst.
• Experience improving onboarding, activation, or retention.
• Ability to write and ship landing pages, emails, advertisements, and lifecycle communications.
• Hands-on paid-search and experimentation experience.
• Excellent written English.
• Ability to work autonomously and communicate concisely.

Relevant Additional Experience

Experience with AI, automation, developer tools, no-code products, or open-source communities is useful. AutoGPT states, however, that demonstrated evidence of solving the commercial growth problem described in the role is more important.

Role Boundaries

This is a hands-on execution role rather than an advisory-only engagement. AutoGPT specifically states that it is not seeking an adviser-only fractional CMO, strategy-deck consultant, pure paid-acquisition specialist, SEO content-production contractor, social-media manager, or agency account manager.

Agency applications are not suitable. AutoGPT is seeking an individual who will personally perform the work.

Compensation & Contract

The initial engagement is a 12-week contract requiring approximately three days per week. The indicative rate is £500–£650 GBP per day, with the rate dependent on evidence presented by the candidate.

The stated start date is immediate. Finalists will be invited to complete a paid working trial.

Remote Work & Schedule

This position is fully remote and async-first. Candidates must be able to provide meaningful overlap with European working hours.

The supplied listing does not specify eligible countries, residency restrictions, or work-authorization requirements.