CRM Manager – Lifecycle & Marketing Automation

CRM Manager – Lifecycle & Marketing Automation (Remote Poland/Ukraine)

Welltech is hiring a CRM Manager to support lead remarketing, lifecycle communications, marketing automation, and first-subscription conversion across its portfolio of wellness applications. This is a full-time remote position open to candidates in Poland and Ukraine.

Working closely with senior CRM team members, you will help execute automated customer journeys, build audience segments, coordinate campaign content, perform quality assurance, support A/B testing, organize performance data, and learn how customer behavior informs lifecycle messaging and optimization.

Job Overview

Company: Welltech

Department: Marketing

Employment Type: Full-time

Work Arrangement: Remote

Eligible Locations: Poland or Ukraine

Experience: 1+ year

Compensation: Not specified

The CRM Manager will support Welltech’s acquisition-focused CRM program by helping execute remarketing journeys for non-converted leads, develop personalized lifecycle campaigns, coordinate content and creative, run basic experiments, organize campaign data, and contribute to continuous optimization.

Key Responsibilities

Lifecycle Strategy & Execution

• Support the CRM Acquisition Lead in executing remarketing strategies for leads who have not converted.
• Help monitor CRM performance against first-subscription conversion targets.
• Assist with building and maintaining automated customer journeys.
• Support audience and lifecycle segmentation setup.
• Perform quality assurance on automated journeys.
• Help troubleshoot basic CRM and automation issues under guidance.
• Learn how lifecycle messaging should change according to customer behavior and journey context.
• Contribute observations and campaign insights to CRM team discussions.

Campaign Development, Content & Personalization

• Help execute personalized lifecycle campaigns based on established messaging frameworks.
• Communicate Welltech product value across lifecycle touchpoints.
• Support the Lifecycle Content Lead with simple campaign briefs.
• Help coordinate copy and creative requests.
• Assist with adapting messaging for different customer segments.
• Help tailor messaging according to different funnel stages.
• Support quality assurance of campaign copy and creative assets.
• Help maintain consistency across customer communication touchpoints.

Testing, Optimization & Analytics

• Participate in setting up straightforward A/B tests using established testing frameworks.
• Assist with collecting and organizing campaign-performance data.
• Support CRM performance reporting for the wider team.
• Document findings and learnings from campaigns and experiments.
• Develop an understanding of the factors that influence lifecycle and conversion performance.

Cross-Functional Collaboration

• Support coordination between CRM and Monetization teams.
• Collaborate with Performance Marketing.
• Work with Product and Analytics teams.
• Build effective working relationships with the Lifecycle Content Lead and other cross-functional partners.
• Help maintain consistency across lifecycle campaigns, paywall experiences, and in-app messaging.

Required Qualifications

• 1+ year of experience in CRM, lifecycle marketing, marketing automation, or a related field.
• Some hands-on exposure to email or push-notification platforms.
• Basic understanding of CRM and lifecycle-marketing technology stacks.
• Ability and willingness to learn new marketing systems.
• Ability to assist with data collection and basic reporting.
• Awareness of email-deliverability fundamentals.
• Interest in developing deeper email-deliverability knowledge.
• Strong organizational skills.
• Strong written communication skills.
• Developing presentation and storytelling abilities.
• Interest in learning audience segmentation.
• Interest in learning event logic and trigger mapping.
• Ability to manage multiple tasks in a fast-moving, collaborative environment.

CRM & Marketing Tools

Relevant platforms and collaboration tools mentioned by Welltech include:

• Reteno
• Braze or similar CRM platforms
• Jira
• Asana
• Confluence
• Notion
• Slack

The employer does not state that candidates must already be experts in every platform listed.

Lifecycle Marketing Focus

• CRM acquisition
• Lead remarketing
• Lifecycle marketing
• Marketing automation
• Automated customer journeys
• Email and push communications
• Audience segmentation
• Personalization
• First-subscription conversion
• Funnel-stage messaging
• Event logic
• Trigger mapping
• Email deliverability
• A/B testing
• Campaign analytics

Role Development

This position is structured as a developing CRM role working alongside more senior members of the team. Responsibilities include supporting established lifecycle and remarketing strategies while progressively developing deeper skills in segmentation, automation, testing, customer behavior, analytics, and campaign optimization.

The role also provides exposure to cross-functional work involving Performance Marketing, Product, Monetization, Analytics, and Lifecycle Content.

Customer Journey & Conversion

A major focus of the position is helping Welltech convert leads who have not yet purchased their first subscription.

You will help maintain automated journeys and personalized communications based on customer segments and funnel stages, while learning from campaign and experiment results to understand which approaches improve performance.

Hiring Process

Welltech describes the hiring journey as:

• Recruiter call.
• Hiring Manager conversation.
• Competency interview.

Remote Work

This position is explicitly listed as remote and full-time, with eligible locations of Poland and Ukraine.

The supplied job description does not specify a particular city, time-zone requirement, travel requirement, or work-authorization condition.

Apply for the CRM Manager Role

CRM and lifecycle-marketing professionals in Poland or Ukraine with at least one year of relevant experience and some exposure to email, push, automation, segmentation, or campaign analytics can review the complete opportunity and apply through Welltech’s provided application page.

Employment Type: Full-time

Worker Relationship: Employee

Work Arrangement: Remote

Location: Poland or Ukraine

Department: Marketing

Industry: Wellness Technology / Mobile Apps

Required Education: Not specified

Experience: 1+ year

Compensation: Not specified

Job Apply Link:
https://jobs.ashbyhq.com/welltech/282234f7-8b55-442b-8402-630c48bf4940?workplaceType=Remote