Senior Marketing Operations Manager – GTM Systems (US Remote)

Job Overview

The Senior Marketing Operations Manager will own Tiugo’s marketing technology domain across four SaaS brands, with responsibility for marketing automation, lead lifecycle, attribution, data quality, analytics, AI-enabled workflows, vendor management, and GTM infrastructure standardization.

Marketing Automation Responsibilities

• Administer and optimize marketing automation instances across all four Tiugo brands.
• Own Pardot-based marketing automation infrastructure.
• Develop and maintain scoring and grading models.
• Define and maintain MQL thresholds.
• Build and optimize automation programs that move prospects through the lead lifecycle.
• Maintain platform health across email deliverability, database capacity, CRM synchronization, and form infrastructure.
• Identify and resolve automation issues at the root cause rather than relying on temporary fixes.

Lead Lifecycle & Attribution

• Own the lead lifecycle from first website interaction through sales-ready pipeline.
• Develop consistent funnel and lifecycle definitions across Tiugo’s four brands.
• Partner with Salesforce administration on lead routing and assignment.
• Maintain accurate attribution and campaign influence data.
• Help ensure marketing contribution can be measured and trusted across the business.
• Drive the brands toward shared lifecycle standards, definitions, and infrastructure.

Data, Analytics & Campaign Enablement

• Support enrichment and data-quality tooling including ZoomInfo and RingLead in partnership with Data Operations.
• Support GA4 and Google Tag Manager administration and implementation.
• Partner with the established analytics contractor on reporting built from web analytics data.
• Support Campaign Operations and marketing teams with segmentation and list strategy.
• Enable usage-data-driven campaigns.
• Design automation that allows campaign teams to execute efficiently.
• Maintain the underlying platform and data infrastructure while campaign teams own campaign execution.
• Manage one Campaign Ops Specialist responsible for email and campaign execution.
• Set direction, remove blockers, and develop the Campaign Ops Specialist role.

AI, Tooling & Vendor Management

• Use AI tools such as Claude Code, Cursor, Cowork, or similar platforms for analysis, automation, monitoring, and documentation.
• Own Spara, Tiugo’s AI qualification agent.
• Evaluate new AI-driven go-to-market capabilities.
• Manage vendor relationships across the marketing technology stack.
• Serve as the primary internal and external contact for platforms including Pardot, ZoomInfo, GA4, and related tools.
• Develop business cases for new technology and platform investments.
• Advocate for tooling investments where they can improve GTM operations.

Required Qualifications

• 5+ years of experience in Marketing Operations or GTM Operations.
• Experience operating across multiple business units, platform instances, or organizations.
• Deep marketing automation expertise.
• Strong understanding of marketing lifecycle design, scoring models, attribution, and deliverability.
• Strong working knowledge of Salesforce as it relates to marketing.
• Understanding of Salesforce standard and custom objects, campaigns, attribution, flows, synchronization behavior, and reporting.
• Ability to apply marketing-operations concepts across different technology platforms rather than relying on a single tool.
• Comfort managing direct reports while remaining highly hands-on as an individual contributor.
• Hands-on experience using AI tools in daily operations work.
• Experience with tools such as Claude Code, Cowork, or comparable AI platforms.
• Ability to prioritize independently across multiple stakeholders.
• Clear written communication skills.
• Ability to create useful documentation and enablement content.

Preferred Qualifications

• Pardot / Salesforce Account Engagement experience.
• GA4 and Google Tag Manager administration experience.
• Experience with server-side tagging.
• Experience administering enrichment platforms such as ZoomInfo or comparable tools.
• Experience in M&A, multi-brand, private-equity-backed, or post-acquisition environments.

Marketing Technology Stack

• Pardot / Salesforce Account Engagement
• Salesforce
• ZoomInfo
• RingLead
• Google Analytics 4
• Google Tag Manager
• Spara
• Claude Code
• Cursor
• Cowork or comparable AI tools

Role Focus

This position owns the systems that marketers, Campaign Operations, Sales, and other consumers of marketing data depend on. It is not primarily responsible for building or running individual marketing campaigns.

The role is expected to standardize infrastructure and operating definitions across TinyMCE, CKEditor, Uploadcare, and ButterCMS while keeping the underlying GTM systems reliable, measurable, and scalable.

Professional Development & Benefits

• Up to five additional paid development days based on tenure.
• Up to $1,500 per year for personal development based on tenure.
• Medical benefits.
• Retirement benefits.
• Paid time off benefits.
• Fully remote working environment.
• Access to a mental health and wellbeing platform.
• 24/7 psychological support.
• Targeted wellness programs.

Remote Work

The position is listed as Remote, with Boston, United States also shown as the job location. Tiugo states that it provides a fully remote work environment.

The supplied listing does not specify individual state restrictions, required time zones, travel requirements, work-authorization requirements, or compensation.