Organization: Danone UK and Ireland
Location: Chiswick, United Kingdom
Work Model: Hybrid
Employment Type: Permanent, Full Time
Experience Level: 7 months or equivalent relevant experience
Application Deadline: 16 January 2026
Salary Range: £45,000 to £57,000 per annum
About Danone UK and Ireland
Danone UK and Ireland is committed to delivering better health through better nutrition for millions of consumers and patients. As a certified B Corp, the organization actively works toward a more sustainable and healthier future through its Danone Impact Journey to 2026. Diversity, inclusion, and meaningful work sit at the core of Danone’s culture, creating an environment where individuals feel valued and empowered to perform at their best.
Moreover, Danone supports a flexible hybrid working model that balances collaboration at office hubs with focused work from home, ensuring both productivity and well-being.
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Role Overview
The Shopper Marketing Manager role focuses on delivering exceptional execution across key strategic grocery customers, specifically Asda and Morrisons. The position holds responsibility for managing and implementing shopper marketing strategies across the Baby and Beverages categories. Through close collaboration with Sales and Marketing teams, the role ensures consistent, data-driven, and impactful brand delivery across all customer touchpoints.
Core Responsibilities
Shopper Analytics and Performance Insight
The role involves analyzing shopper data and historical activations to generate actionable insights that inform customer-specific campaign plans. In addition, the manager oversees monthly budget forecasting by category and adjusts spending based on performance data. Ownership of campaign tracking, performance measurement, and target delivery also forms a key part of this responsibility.
Customer Collaboration and Engagement
Building strong day-to-day relationships with customer contacts remains essential. The role ensures Danone is positioned as the supplier of choice by understanding best-in-class ways of working and consistently delivering against agreed expectations: clear communication and trust-based engagement drive long-term customer partnerships.
Strategic Project Management
Working closely with Sales and the Marketing ICX team, the manager ensures brand messages remain aligned and impactful across all customer touchpoints. Furthermore, the role leads the planning and execution of tailored shopper plans within defined budgets, evaluating performance and refining approaches when needed.
The position also holds responsibility for the successful execution of new product development launches within assigned customers. Tracking key performance indicators such as activation ROI, shopper conversion, and customer touchpoints is essential to delivering effective campaigns across multiple subchannels, including main estate, convenience, and online platforms.
Team Engagement and Development
As an active member of the Shopper team, the manager supports delivery by clearly planning, defining outcomes, and fostering strong engagement with the project’s purpose. Coaching, collaboration, and ongoing support help address daily challenges while maintaining high performance standards.
Ideal Candidate Profile
Leadership Capabilities
The ideal candidate demonstrates the ability to build authentic relationships quickly and work independently to solve challenges. Strong communication skills enable effective stakeholder engagement, while a proactive approach supports network building across teams and partners.
Functional Expertise
Candidates should bring proven experience in project management and shopper marketing execution. A strong ability to listen, question, and identify actual customer or agency needs is essential. Experience in successful negotiations, combined with solid commercial awareness, will support effective decision-making and value creation.
Application Process
Interested candidates should apply through Danone’s official careers page. The application process includes an initial review followed by further communication after the closing date. Applicants can expect updates once the application window closes on 16 January 2026.
Additional Information
Danone offers a comprehensive benefits package and flexible working framework designed to support professional growth, well-being, and work-life balance. Managers provide guidance on balancing time between home and office hubs to ensure both collaboration and focused productivity.
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Join the Journey
Danone continues to shape a healthier and more sustainable future through innovation, inclusion, and purpose-driven leadership. Professionals who share this vision are encouraged to apply and become part of a team committed to meaningful impact.