SEO/AEO Lead – AI Search & Organic Growth (US Remote)

Job Overview

The SEO/AEO Lead will independently design and execute Brightwheel’s full-stack organic growth program across traditional search and emerging AI discovery surfaces including Google AI Overviews, ChatGPT, Gemini, and other large-language-model experiences.

Key Responsibilities

• Own and execute SEO, GEO, and AEO strategy across Brightwheel’s website and content channels.
• Drive high-intent organic traffic and contribute directly to marketing-qualified lead targets.
• Manage large-scale content production with a target of more than 2,000 pages per month using AI-powered workflows.
• Focus scaled content on high-intent audiences including early childhood education directors, franchise operators, and childcare providers.
• Build and optimize content hubs across high-value categories such as state compliance, childcare management, billing, and payments.
• Develop and maintain a content freshness and refresh program alongside new content production.
• Own AI citation and visibility tracking across Google AI Overviews, ChatGPT, Gemini, and other LLM-based discovery surfaces.
• Monitor metrics including Visibility Score, Share of Voice, citation volume, and citation share by page and workstream.
• Benchmark Brightwheel’s AI-search visibility against competitors.
• Implement technical AEO foundations including structured data, schema markup, entity optimization, FAQ markup, llms.txt, and other machine-readability improvements.
• Design and optimize comparison, pricing, and decision-oriented content.
• Adapt landing experiences as AI referral traffic patterns evolve.
• Monitor Google core updates and broader AI-search changes and adjust strategy accordingly.
• Manage risks related to AI Overview cannibalization, content quality, content-farm patterns, and E-E-A-T as content production scales.
• Lead cross-functional planning sessions with Content, Product, and Analytics teams.
• Identify and lead new SEO, GEO, and AEO initiatives from concept through launch.
• Build recurring performance reporting that connects organic-search activity with pipeline and revenue.
• Present strategic recommendations and scorecard-style reviews to senior stakeholders.
• Coach internal team members on SEO and AI-search best practices.

Required Qualifications

• 5–8+ years of SEO experience, ideally within B2B SaaS or a high-growth consumer technology environment.
• Proven experience independently managing complex end-to-end SEO programs.
• Demonstrated measurable impact on organic traffic and pipeline.
• Deep expertise in technical SEO.
• Deep expertise in content strategy.
• Strong knowledge of AEO and GEO, including AI-search and LLM citation optimization.
• Hands-on experience with AI citation and visibility tracking tools such as Profound, Ahrefs Brand Radar, or similar platforms.
• Understanding of Share of Voice, Visibility Score, and citation-share metrics.
• Experience implementing structured data and schema markup.
• Experience with entity optimization and emerging machine-readable standards such as llms.txt.
• Experience managing high-volume content-production workflows, including AI-assisted content at scale.
• Ability to balance scaled content production with freshness, E-E-A-T, and quality standards.
• Strong analytical skills using tools including GA4, Google Search Console, SEMrush or Ahrefs, AI visibility platforms, and CRM data.
• Ability to structure strategic recommendations independently and present them to senior leadership.
• Strong cross-functional collaboration skills across Growth, Product, and Content teams.
• Ability to work independently in a remote, full-time environment.

SEO, GEO & AEO Focus

• Technical SEO
• Generative Engine Optimization
• Answer Engine Optimization
• AI citation optimization
• Google AI Overviews
• ChatGPT visibility
• Gemini visibility
• Structured data and schema
• Entity optimization
• llms.txt
• Content architecture
• Content freshness
• E-E-A-T
• Organic conversion and pipeline

Analytics & Tooling

• Google Analytics 4
• Google Search Console
• SEMrush
• Ahrefs
• Ahrefs Brand Radar
• Profound or similar AI-search visibility platforms
• CRM data
• Structured data and schema markup
• AI-assisted content production workflows

AI Search & Content Scale

This role is responsible for Brightwheel’s visibility across both traditional search engines and emerging AI discovery environments. The SEO/AEO Lead will measure citations and visibility across AI-generated search experiences while adapting technical and content strategy as user discovery patterns change.

The position also owns a high-volume AI-assisted content program targeting more than 2,000 pages per month. Brightwheel expects the role to balance aggressive production goals with content quality, freshness, search risk, and E-E-A-T standards rather than optimizing purely for page volume.

Performance & Business Impact

The SEO/AEO Lead is expected to connect organic-search work directly to business outcomes. Reporting should cover more than rankings and traffic, incorporating high-intent traffic, marketing-qualified leads, AI visibility, pipeline, and revenue impact.

The role will independently develop strategic recommendations and present recurring scorecard or monthly-business-review style reporting to senior stakeholders.

Compensation

The stated base salary range for this position is $98,000–$150,000 USD per year. Brightwheel states that compensation is benchmarked according to function, level, and location, with final offers reflecting experience and expertise.

The position also offers equity. The supplied listing does not specify the value or structure of the equity award.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Paid parental leave.
• Flexible paid time off.
• Local retirement or savings plans, including a 401(k) in the United States.
• Equity opportunity.

Brightwheel notes that specific benefits may vary by region.

Remote Work

This position is explicitly listed as remote within the United States. Brightwheel describes itself as a distributed team with remote employees working across every U.S. time zone.

The supplied listing does not identify individual state restrictions, a required time zone, travel requirements, or work-authorization requirements.

Recruitment Safety

Brightwheel states that legitimate recruiting communications come from email addresses using the @mybrightwheel.com domain. The employer states that it will not ask applicants for payment or sensitive personal data as part of the hiring process.