Organization: Ovia Health by Labcorp
Location: Remote, United States
Job Type: Full-Time
Application Deadline: January 9, 2026
Compensation: $110,000 – $135,000 plus eligibility for annual bonus and comprehensive benefits
About Labcorp and Ovia Health
Labcorp is dedicated to accelerating life-changing healthcare breakthroughs and improving care delivery worldwide. Through innovation and collaboration, the organization supports solutions to some of today’s most significant health challenges. Ovia Health, a leading women’s health platform, operates under Labcorp and delivers digital-first health solutions to members across the B2B2C spectrum.
Explore: Proposal Coordinator – Remote India: A Global Career Breakthrough with LabCorp and Competitive Pay
Role Overview
The Manager of Digital Content and Strategy will lead the development, management, and execution of Ovia Health’s B2B2C digital content strategy. This role ensures content aligns with marketing campaigns, business revenue goals, and brand identity. The manager will shape the voice and tone for direct-to-member marketing, social media strategy, enrollment initiatives, and engagement campaigns while ensuring storytelling, editing, and brand differentiation are consistently maintained.
Primary Responsibilities
Content Strategy and Execution
- Develop, implement, and operationalize a comprehensive B2B2C content strategy aligned with brand and business objectives.
- Plan, produce, and publish engaging content across multiple channels, including member marketing campaigns, social media, in-app content, and thought leadership initiatives.
- Audit and refresh existing content to maintain alignment with clinical guidance and brand voice.
Collaboration and Brand Management
- Work closely with Marketing, Brand Design, Clinical, and Product teams to amplify campaigns and product launches.
- Serve as a subject matter expert on brand voice, establishing editorial standards, and updating the brand style guide.
- Review, approve, and edit content produced internally and by contributors, ensuring brand consistency and quality.
Performance Monitoring and Innovation
- Track, analyze, and optimize campaign and social media performance using insights to enhance engagement and reach.
- Stay informed on digital marketing trends, tools, and algorithm changes to keep content innovative and impactful.
- Lead cross-functional content planning and creative discussions to ensure content remains differentiated and audience-appropriate.
Project Management
- Oversee complex, multi-channel marketing campaigns from inception to completion.
- Manage multiple priorities and deadlines in a fast-paced environment while maintaining high-quality standards.
Candidate Background
Education Requirements:
- Bachelor’s degree in a relevant field.
Experience and Skills:
- Minimum 5 years in content, brand, editorial, social media, or similar marketing roles in B2B, B2C, or B2B2C industries, ideally healthcare or women’s health.
- Demonstrated ability to craft compelling content strategies for diverse audiences, including decision-makers and end-users.
- Strong writing, editing, storytelling, and project management skills.
- Analytical mindset with experience in marketing automation, CRM systems, and data-driven strategy.
- Familiarity with WordPress, Google Suite, Microsoft Office, Asana, Sprout Social, Appsflyer, Google Ad Manager, Salesforce Marketing Cloud, and AI tools is a plus.
Soft Skills:
- Collaboration, adaptability, autonomy, organization, and strong analytical thinking.
Benefits
Employees regularly scheduled to work 20+ hours per week are eligible for comprehensive benefits, including:
- Medical, Dental, Vision, Life, STD/LTD
- 401(k) plan, Tuition Reimbursement, Employee Stock Purchase Plan
- Paid Time Off or Flexible Time Off
Part-time or casual employees who work fewer than 20 hours/week are eligible only for 401(k) participation.
Explore: Remote Revolution: The Rise of Remote Healthcare Jobs
How to Apply
Interested candidates should submit their applications before January 9, 2026, through the Labcorp careers portal.
Diversity and Inclusion
Labcorp is an Equal Opportunity Employer and values inclusion and belonging. Employment decisions are made based on merit and qualifications, without regard to legally protected characteristics. Applicants with disabilities may request accommodations to access online tools or the application process.