Senior Content Marketer – SEO & AI Search

Job Overview

The Senior Content Marketer will own content quality across a portfolio of customer accounts, personally research and write much of the content, review work produced by freelancers and AI-assisted workflows, optimize content for traditional and AI search, and help customers understand content performance.

Key Responsibilities

• Research and write high-quality content designed to perform in organic search.
• Apply keyword research, search intent, and on-page SEO practices while maintaining strong editorial quality.
• Develop content based on a detailed understanding of each customer’s product and audience.
• Write blog posts, guides, landing pages, and other search-focused content.
• Review every piece of content produced for assigned accounts before it reaches the customer.
• Review content written internally, by freelancers, or created initially through AI-assisted workflows.
• Refresh and optimize existing content to improve rankings, engagement, and visibility.
• Optimize content for both traditional search engines and AI-powered discovery.
• Diagnose underperforming content using analytics and SEO data.
• Recommend clear and prioritized improvements based on content-performance findings.
• Help manage freelance writers contributing to assigned accounts.
• Create effective content briefs for freelance writers.
• Maintain customer brand guides and other reference materials.
• Act quickly and thoroughly on customer feedback and maintain records so recurring feedback is remembered.
• Communicate directly with customers about deliverables, timelines, and revisions.
• Participate in customer calls as a trusted voice on content quality and execution.
• Help improve Animalz’s AI-assisted content workflows through hands-on use and feedback.
• Contribute to customer performance reporting.
• Use AI tools where they improve the workflow while applying independent editorial judgment where appropriate.
• Participate in internal knowledge sharing and other team initiatives.

Required Qualifications

• 4–6 years of content marketing experience.
• At least 2 years of B2B SaaS content marketing experience.
• Exceptional writing ability and the ability to produce publication-ready work with minimal revisions.
• Ability to write with clarity, precision, and strategic insight.
• Ability to adapt writing to different customer brands while maintaining strong quality standards.
• Strong editorial judgment and ability to identify and explain problems in other writers’ work.
• Deep SEO knowledge, including keyword research, on-page optimization, content audits, and competitive analysis.
• Ability to diagnose why content is not ranking and recommend appropriate improvements.
• Growing knowledge of Answer Engine Optimization and AI-driven search visibility.
• Familiarity with SEO and analytics platforms such as GA4, Google Search Console, Ahrefs, Clearscope, or equivalent tools.
• Experience briefing, editing, or managing other writers.
• Strong customer communication skills.
• Strong organizational skills for managing multiple accounts, contributors, and deadlines.
• Ability to use AI tools responsibly and effectively within content workflows.
• Ability to edit AI-assisted drafts to publication quality.
• Technical curiosity and interest in understanding software products and businesses.
• Strong ownership, initiative, and adaptability.
• Ability to identify and communicate problems early.

Preferred Qualifications

• Content marketing agency experience is considered a plus.

SEO & AI Search Focus

• Keyword research
• Search intent
• On-page SEO
• Content audits
• Competitive analysis
• Content optimization and refreshing
• Answer Engine Optimization
• AI search visibility
• ChatGPT discovery
• Perplexity discovery
• Google AI Overviews
• Content performance analysis

Tools & Analytics

• Google Analytics 4
• Google Search Console
• Ahrefs
• Clearscope or equivalent content-optimization tools
• AI-assisted content tools

Writing & Editorial Ownership

Approximately 70% of this role is dedicated to researching and writing content directly. Animalz expects original thinking, substantive research, and strong writing craft rather than a primarily managerial or coordination-focused approach.

The remaining time includes reviewing account content, managing freelance contributors, maintaining content calendars and brand references, responding to customer feedback, communicating with customers, and contributing to performance reporting.

AI-Assisted Content

The role includes responsible use of AI within content-production workflows. You will review AI-assisted drafts, bring them to publication quality where appropriate, and help Animalz improve its AI-assisted processes based on practical experience.

The position also involves adapting SEO content for a search environment where discovery increasingly occurs through AI-powered tools alongside traditional search results.

Career Development

Senior Content Marketers begin by owning content for a small group of customers and may progress toward larger and more complex accounts.

Potential development paths include content strategy and customer relationship leadership, including progression toward Associate Head of Content, or deeper senior individual-contributor work leading content for demanding customers and mentoring newer teammates.

Animalz states that writing remains part of the role even at its more senior levels.

First Few Months

New hires begin by learning Animalz’s processes and editorial standards, becoming familiar with assigned accounts, and writing initial content with editorial support.

Over the first few months, the Senior Content Marketer is expected to progress toward full content ownership of an initial account with support from the Head of Content.

Remote Work

This position is fully remote and open to candidates located in the Americas or EMEA.

Candidates must be able to maintain at least four hours of working-time overlap with U.S. EST/PST time zones to collaborate with Animalz team members and customers.

Compensation & Benefits

The annual salary range for this position is $70,000–$85,000 USD. Placement within the range depends on experience, skills, and demonstrated impact in previous content marketing roles.

• Unlimited paid time off.
• Flexible working schedule.
• Technology stipend.
• Learning stipend.
• Health and wellness stipend.
• Team lunch stipend.
• Health and vision insurance for U.S. employees.
• 401(k) retirement plan for U.S. employees.