Website Route
Turn every post-purchase moment into loyalty
Route is looking for a Growth Marketing Manager to lead high-impact marketing initiatives across multiple channels. This role is ideal for a hands-on marketer who enjoys building campaigns, creating content, and driving measurable business growth.
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About the Company
Route is a leading post-purchase experience platform that helps eCommerce brands deliver seamless order tracking, issue resolution, and customer support. Since its launch in 2018, the company has supported over 13,000 brands and millions of customers by simplifying shipping, returns, and claims through a unified platform.
About the Role
As a Growth Marketing Manager, you will take ownership of Route’s external marketing presence and drive demand across multiple channels. This role combines content creation, paid media management, and brand positioning, offering the opportunity to shape marketing strategy from the ground up.
You will work closely with the product marketing team to execute campaigns, optimize performance, and ensure the brand reaches the right audience effectively.
Key Responsibilities
- Lead and execute multi-channel marketing strategies across paid, owned, and organic channels
- Create high-quality content including blog posts, landing pages, ad copy, and product updates
- Manage and optimize paid campaigns on platforms such as Google Ads and LinkedIn
- Build and grow the company’s social media presence, especially on LinkedIn
- Enhance visibility on third-party platforms such as marketplaces and review sites
- Collaborate with internal teams to turn product launches and updates into marketing campaigns
- Run A/B tests to improve campaign performance and conversion rates
- Monitor analytics and provide actionable insights to improve results
- Stay updated with growth marketing trends, tools, and AI-driven strategies
Requirements / Skills
- 4+ years of experience in growth or performance marketing
- Experience in B2B SaaS or eCommerce marketing environments
- Strong content writing skills across blogs, ads, and landing pages
- Hands-on experience with paid advertising platforms like Google Ads and LinkedIn
- Ability to manage full-funnel marketing strategies
- Strong analytical skills with experience in campaign reporting and attribution
- Familiarity with tools such as HubSpot, Salesforce, Google Analytics, or similar platforms
- Self-driven and capable of managing projects independently
- Excellent written and verbal communication skills
Work Environment / Benefits
- Fully remote or hybrid work flexibility
- Competitive salary based on location ($129K–$176K range)
- 100% health insurance coverage for employees and families
- Unlimited paid time off (PTO)
- 401(k) matching program
- Stock options and performance-based incentives
- Career growth opportunities and learning programs
- Inclusive and collaborative company culture
How to Apply
Apply directly through the official company page:
https://careers.route.com/positions/growth-marketing-manager-remote
Note
Applications are handled directly on the employer’s website. We do not process applications on WorkinVirtual.