Lead Copywriter – Brand Voice & Messaging (US Remote)

Job Overview

The Lead Copywriter will centralize Kindred’s copywriting function, establish a distinctive brand voice, write and review customer-facing copy, manage external copy partners, and ensure that product, growth, lifecycle, social, and marketing communications share a consistent narrative.

Key Responsibilities

• Own copy execution across Kindred’s business and write or review customer-facing copy.
• Establish and evolve Kindred’s brand voice and tone guidelines.
• Ensure communications across different channels consistently reflect Kindred’s voice.
• Translate complex concepts and leadership messaging priorities into clear, consistent language.
• Develop narrative frameworks that can work across multiple customer and marketing channels.
• Centralize the copywriting function and establish appropriate quality-assurance and review processes.
• Provide oversight and direction to agency partners producing copy for Kindred.
• Partner with Product Marketing and Integrated Marketing on positioning and launch messaging.
• Work with Lifecycle Marketing on member communications.
• Collaborate with Creative, Social, and Performance Marketing on campaign execution.
• Work with Product on in-product copy and customer experiences.
• Maintain consistency between channels including push notifications, email, website copy, paid advertising, social content, and product messaging.

Required Qualifications

• 8+ years of copywriting experience.
• A portfolio demonstrating strong on-brand copy execution and the strategic thinking behind the work.
• Experience owning brand voice and messaging for a consumer brand.
• Experience building or significantly evolving a voice and tone guide used by other team members.
• Experience managing freelance writers or agency relationships.
• Ability to brief, review, and improve work produced by external copy partners.
• Strong cross-functional collaboration skills across Product, Growth, and Creative teams.
• Ability to translate strategy into clear language without losing important nuance.
• Self-directed working style and ability to make progress without requiring a fully staffed team or polished brief.
• Genuine interest in travel, trust, and community.
• Ability to communicate why people choose to participate in home swapping and why that experience matters.

Copy & Brand Focus

• Brand voice and tone
• Brand messaging
• Lifecycle communications
• Paid advertising copy
• Social copy
• In-product copy
• Website messaging
• Push notifications
• Launch messaging
• Positioning
• Campaign copy
• Agency copy review and QA

Cross-Functional Collaboration

The Lead Copywriter will work across Product Marketing, Integrated Marketing, Lifecycle Marketing, Creative, Social, Performance Marketing, and Product. The goal is to ensure that each channel draws from a consistent brand narrative and voice.

The role will also collaborate with agency partners while bringing more of Kindred’s copy expertise and quality control into a centralized internal function.

Compensation

Kindred provides two geographic base salary ranges for this position:

• Zone A – San Francisco, New York City, Seattle: $135,000–$165,000 USD per year.
• Zone B – Other U.S. locations: $115,000–$140,000 USD per year.

The position also offers equity. Kindred states that actual base salary depends on factors including experience, transferable skills, business needs, impact, and market data.

Benefits

• Equity.
• Comprehensive health benefits.
• Flexible time off.
• 12 paid holidays per year.
• 21 credits per year for stays in Kindred homes.
• $4,000 annual travel stipend to help offset travel-related expenses.
• Remote-first and remote-flexible working environment.
• Opportunities to gather and work in person, including at Kindred’s San Francisco headquarters.
• Regular team and company offsites.

Remote Work & Location

This position is listed as Remote – US. Kindred describes its working environment as remote-first and remote-flexible, with opportunities for employees to work remotely and gather in person, including at the company’s San Francisco headquarters.

The supplied listing does not specify individual state restrictions, required time zones, or work-authorization requirements.