Channel Marketing Manager (Partner Growth)

About the Opportunity

Bitwarden is hiring a Channel Marketing Manager to own partner marketing across its MSP, reseller, and VAR ecosystem.

This is a remote position within the United States. Bitwarden operates an all-remote team, and the employer expresses a preference for candidates based in the East Coast or Central U.S. to better support EMEA-facing activity.

What You’ll Do

• Own the MSP channel marketing motion from onboarding through lifecycle programs, enablement, demand generation, and events.
• Develop the annual Channel Marketing Plan, including event selection, campaign strategy, budget planning, and executive approval.
• Serve as the primary marketing partner to Channel Sales across MSP, reseller, and VAR motions.
• Run recurring Channel Marketing meetings and manage event intake and prioritization.
• Create scalable partner-facing assets such as templates, briefs, enablement materials, and self-service resources.
• Track and report pipeline influence, partner engagement, event ROI, and progress against revenue targets.
• Build always-on demand-generation programs designed to attract new channel partners in priority markets.
• Manage channel marketing budget across sponsorships, campaigns, and partner enablement programs.
• Work with Marketing Operations, Communications, and Product Marketing to keep partner content, campaigns, and portal resources current.
• Help administer the Bitwarden partner portal and ensure partner-facing content aligns with go-to-market priorities.

Required Experience

Candidates need at least seven years of B2B channel, partner, or field marketing experience, ideally involving MSPs, resellers, or VARs within a SaaS or technology company.

The role requires experience owning marketing programs end to end, including strategy, budget, execution, and performance reporting.

Partner Marketing Expertise

Candidates should have experience planning and executing partner events, including sponsorships and post-event lead follow-up.

Experience building or managing partner lifecycle email programs such as onboarding, engagement, and re-engagement is also required.

Cross-Functional Leadership

The successful candidate should be comfortable working across Growth Marketing, Channel Sales, Marketing Operations, Product Marketing, and executive stakeholders.

Strong prioritization skills are important because the role is expected to decide where resources should be concentrated rather than distributing effort evenly across every partner motion.

Remote Work

This role is remote within the United States. Bitwarden expresses a preference for candidates in the East Coast or Central U.S. to support EMEA-facing partner work, but the source does not state that this preference is mandatory.

Compensation

No numerical salary or compensation range is disclosed in the supplied job listing.

About Bitwarden

Bitwarden provides identity-security products including password management, secrets management, and passwordless technologies for individuals, developers, and organizations.

Candidates applying through WorkinVirtual will be directed to Bitwarden’s official careers page. WorkinVirtual is not the employer and does not accept applications for this opportunity.