Senior Marketing Manager, Website Growth (US Remote)

Senior Marketing Manager, Website Growth (US Remote)

Webflow is hiring a Senior Marketing Manager, Website Growth to help develop its AI-native marketing operating system and turn webflow.com into a continuously optimized pipeline engine. This is a full-time, permanent, remote-first position within the United States.

You will lead website experimentation, conversion optimization, Answer Engine Optimization execution, measurement, personalization, and hands-on website development while partnering across Demand Generation, Marketing Operations, RevOps, Product Marketing, and the broader Revenue organization.

Job Overview

Company: Webflow

Employment Type: Full-time, Permanent, Exempt

Work Arrangement: Remote-first

Location: United States

Reports To: VP, Revenue Marketing

Base Salary: $131,500–$180,000 USD per year depending on geographic pay zone

Application Deadline: Ongoing until the position is closed and filled

Vacancy Status: Existing vacancy

The Senior Marketing Manager, Website Growth will own the continuous optimization of webflow.com as a high-traffic B2B SaaS marketing website. The role combines hands-on website building with A/B testing, AEO, technical SEO, analytics, personalization, conversion architecture, AI-enabled growth workflows, and pipeline measurement.

Key Responsibilities

• Own web optimization and A/B testing in partnership with the Demand Generation team.
• Develop and run a structured, high-velocity experimentation program from hypothesis through statistically valid results.
• Set the website testing roadmap, maintain statistical rigor, and report experiment win rates and conversion improvements as measurable KPIs.
• Own website-side execution of Answer Engine Optimization in partnership with Webflow’s AEO lead.
• Implement improvements supporting AI citations, site performance, accessibility, and site architecture best practices.
• Continuously develop webflow.com through page and component building, design QA, performance improvements, and ongoing iteration.
• Develop account-level website experiences designed to convert ICP-matched traffic into qualified pipeline.
• Partner with Demand Generation on ABM target accounts, named-account journeys, and campaign-specific landing experiences.
• Design, build, and ship landing pages and website experiences directly in Webflow.
• Own website event tracking, funnel analytics, attribution, and measurement of site-sourced pipeline.
• Measure traffic and outcomes associated with AEO and answer-engine visibility.
• Connect website behavior signals and on-site responses with broader cross-channel campaign orchestration.
• Partner with Marketing Operations, RevOps, and AI-focused teams responsible for the wider orchestration layer.
• Use sales opportunities as a primary outcome and strengthen the signal-to-pipeline feedback loop.
• Work as a cross-functional partner to Demand Generation, Partner Marketing, Product Marketing, and the broader Revenue organization.

Website Growth & Experimentation

• Own and optimize a high-traffic B2B SaaS marketing website as an evolving product rather than a series of one-time projects.
• Improve user experience, website performance, conversion, and experimentation velocity.
• Define testing strategy, experimentation infrastructure, and best practices.
• Use statistically rigorous experimentation to improve conversion and qualified pipeline.
• Apply personalization and conversion architecture to account-level website journeys.

AEO, SEO & Analytics

• Apply technical SEO and Answer Engine Optimization expertise to website growth.
• Implement structured data, crawlability, site architecture, and content optimizations.
• Improve organic search visibility and discoverability within AI-powered answer engines.
• Implement event instrumentation, funnel analytics, attribution, and measurement frameworks.
• Demonstrate the website’s contribution to qualified pipeline and revenue through measurable data.

AI & Growth Automation

The role includes applying AI to production growth workflows. This may include deploying AI agents and automation to improve content, routing, personalization, and optimization while maintaining appropriate human oversight.

Required Qualifications

• BA/BS degree or equivalent experience.
• Ability to approach website growth as an interconnected system rather than a collection of individual campaigns.
• Strong experimentation mindset with an emphasis on shipping, measuring, learning, and iterating.
• Technical fluency sufficient to understand marketing automation triggers, review schema markup changes, QA Webflow pages, and interpret attribution models.
• Ability to distinguish meaningful intent signals from lower-value marketing signals and use those insights in campaign and website design.
• Ability to identify and communicate problems clearly and defend informed recommendations with senior stakeholders.
• Curiosity and willingness to develop and apply fluency in emerging AI technologies.

Preferred Qualifications

• Public thought-leadership presence through channels such as LinkedIn, podcasts, or industry talks focused on modern growth infrastructure is considered a plus, but is not required.

Compensation

Webflow provides geographically adjusted base salary ranges for this position:

• Zone A: $150,000–$180,000 USD per year.
• Zone B: $141,500–$170,000 USD per year.
• Zone C: $131,500–$158,000 USD per year.

The specific base salary is determined by factors including geographic location, job-related experience, knowledge, qualifications, and skills.

This position is also eligible for Webflow’s company-wide bonus program. Target bonus amounts vary by career level, with payouts based on company performance against established financial and operational goals.

Benefits

• Equity through RSUs for permanent employees.
• Comprehensive medical, dental, and vision coverage for full-time employees and their dependents, with Webflow covering most premiums.
• 12 weeks of paid parental leave for all parents and 6+ additional weeks for birthing parents.
• Family planning, menopause, and midlife transition support.
• Flexible vacation, paid holidays, and a sabbatical program.
• Mental health resources, therapy, and coaching.
• U.S. 401(k) with a 100% employer match up to $6,000 per year.
• Localized monthly work and wellness stipends.
• Eligibility for Webflow’s annual WIN bonus program for full-time, permanent, non-commission employees.

Remote Work & Work Authorization

This is a remote-first position within the United States. The supplied listing does not specify individual state restrictions or required time zones.

Webflow states that employees need valid right-to-work authorization depending on their country of employment. An employment offer may also be contingent upon successful completion of a background check conducted in accordance with applicable laws.

Apply for the Senior Marketing Manager, Website Growth Role

Marketing professionals with strong website growth, experimentation, AEO, technical SEO, analytics, conversion optimization, and AI-enabled growth skills can review the complete position and apply through Webflow’s provided application page. Applications are accepted on an ongoing basis until the position is closed and filled.

Employment Type: Full-time, Permanent, Exempt

Work Arrangement: Remote-first

Location: United States

Industry: B2B SaaS / Web Technology / Marketing Technology

Job Apply Link:
https://job-boards.greenhouse.io/webflow/jobs/8097897