Marc Francis has spent over 25 years turning raw footage into stories that move people, from live broadcasts on WCW and Time Warner's biggest stages to the customer campaigns driving millions of views for AT&T today. His path has taken him through network and sports broadcasts, higher education, enterprise software, and independent production, giving him a rare fluency across nearly every format video can take. Along the way, he's built creative teams, streamlined production pipelines that saved hundreds of thousands of dollars, and never stopped chasing the next tool or technique that makes a story land harder. What hasn't changed in 25 years is the instinct that got him started: find the moment that matters, and cut everything else away.