Customer Advocacy Marketing Intern – AI & Customer Storytelling

Job Overview

The Customer Advocacy Intern will help organize customer success content, improve customer reference data, support advocacy programs, and contribute to AI-driven workflow improvements. You will work closely with advocacy, marketing, and go-to-market teams while learning how customer stories are managed, activated, and reused throughout the organization.

The internship also provides opportunities to prototype AI workflows, improve internal processes, support customer speaker programs, and gain experience working across multiple business functions.

Key Responsibilities

• Organize customer stories, testimonials, quotes, and case studies for easy discovery by marketing and sales teams.
• Convert customer content into structured snippets, prompts, templates, and reusable assets that support AI and large language model workflows.
• Maintain and enhance customer reference information within Salesforce.
• Update customer metadata including products, industries, use cases, and reference eligibility.
• Analyze manual marketing processes and identify opportunities for AI-enabled workflow improvements.
• Prototype AI workflows supporting customer advocate identification and case study development.
• Assist with customer speaker coordination and event preparation for CriblCon.
• Document and improve internal advocacy workflows.
• Help go-to-market teams locate and activate customer proof throughout daily business activities.
• Collaborate with advocacy, marketing, and related business teams to expand customer storytelling programs.

Internship Learning Opportunities

• Gain practical experience in customer advocacy and customer marketing.
• Develop knowledge of content operations and scalable marketing programs.
• Learn how customer success stories support sales, branding, and demand generation.
• Build AI fluency through real workflow design rather than basic AI tool usage.
• Receive mentoring, guidance, regular feedback, and cross-functional exposure.
• Present completed work at the conclusion of the internship.
• Strengthen understanding of customer-led go-to-market strategies.

Required Qualifications

• Bachelor’s degree from an accredited college or university, graduating in 2026.
• Preferred academic background in Marketing, Communications, or a related field.
• Excellent attention to detail.
• Strong organizational skills for managing content, systems, and workflows.
• Strong written communication skills.
• Interest in storytelling, customer marketing, or content strategy.
• Curiosity about how customer voice influences branding, marketing, and go-to-market success.
• Comfort working with spreadsheets, structured data, and business systems.
• Collaborative attitude with a willingness to learn in a fast-paced environment.
• Interest in using artificial intelligence to improve business workflows.

Technical Skills

• Salesforce.
• Spreadsheet management.
• Content organization.
• Customer reference management.
• AI workflow design.
• Prompt development.
• Large language model content preparation.
• Marketing process documentation.

Areas of Focus

• Customer advocacy.
• Customer storytelling.
• Customer marketing.
• Go-to-market enablement.
• AI-assisted marketing workflows.
• Content operations.
• Customer reference programs.
• Event support.
• Cross-functional collaboration.

Work Arrangement

• Remote internship.
• 12-week internship program.
• Approximately 35 hours per week.
• Cross-functional collaboration with Customer Advocacy, Marketing, and Go-to-Market teams.
• Regular mentoring, coaching, and project feedback.

Compensation

The hourly compensation range for this internship is $25 to $30 per hour.

Interns receive practical experience working with customer advocacy programs, AI workflow development, and modern go-to-market operations while contributing to meaningful business initiatives.

About Cribl

Cribl develops telemetry infrastructure that helps enterprise IT and Security teams manage and analyze operational data for both people and AI-powered systems. The company serves many of the world’s largest organizations and operates as a remote-first business focused on helping customers gain greater flexibility and control over telemetry management.

Customer advocacy plays an important role in Cribl’s marketing strategy by helping transform customer success into trusted stories that support brand awareness, sales, events, community engagement, and market credibility.

Company Culture

• Remote-first workplace.
• Collaborative and customer-focused culture.
• Strong emphasis on curiosity and continuous learning.
• Commitment to diversity, inclusion, and equal employment opportunity.
• Encouragement to bring your authentic self to work.