Senior UX & Brand Strategist – Remote

Website LawnStarter

Affordable lawn care services at the click of a button

Company: LawnStarter
Location: Remote (United States)
Also See: Data Center Project Controls Schedule Program Manager

Define the Future of Home Services: Lead UX & Brand Strategy for a $100M Marketplace

LawnStarter is the nation’s leading on-demand marketplace for lawn care and home services, surpassing $100M in annual bookings. Our ambition is to become the definitive platform for all home services. To achieve this, we need a strategic leader who can translate deep customer insights into powerful brand narratives and intuitive product experiences.

We are seeking a Senior UX & Brand Strategist to serve as the company’s central insight engine. This is a high-impact, high-visibility role where you will sit at the intersection of Product, Growth, Operations, and Design. You will be responsible for unifying customer understanding, defining our multi-brand ecosystem (LawnStarter, Lawn Love, HomeGnome), and embedding a culture of disciplined discovery to guide our most critical decisions. If you are a systems-thinker who thrives on ambiguity and can turn complex research into compelling, action-driving stories, this is your opportunity to shape a category leader.

Your Mission: Be the Architect of Customer-Centric Strategy

You will own the strategic narrative that aligns our teams and brands. Your work will directly influence roadmaps, brand positioning, and the millions of interactions within our marketplace.

Key Responsibilities:

  • Lead Strategic Discovery: Own initiative-level discovery for major product and brand opportunities, uncovering the “why” behind customer and Pro behaviors.

  • Build Insight Engines: Develop and evangelize a continuous, scalable discovery practice (rapid interviews, surveys, validation tests) that democratizes customer understanding across the organization.

  • Define Multi-Brand Strategy: Architect clear positioning, segmentation, and value propositions for our three-brand ecosystem to maximize market reach and minimize cannibalization.

  • Translate Insights into Action: Synthesize research into actionable artifacts—personas, jobs-to-be-done frameworks, strategic briefs—that directly inform product roadmaps and design decisions.

  • Drive Alignment & Narrative: Craft compelling narratives (journey maps, insight decks) to align cross-functional teams around a shared understanding of customer problems and strategic direction.

Problems You Will Solve:

  1. Unifying Fragmented Insights: Transform scattered data points from support, surveys, and interviews into a single source of truth that elevates company-wide decision quality.

  2. Untangling a Multi-Brand Ecosystem: Clarify who each brand serves, what it uniquely promises, and how it should show up in the market to drive efficient acquisition and build trust.

  3. Instilling Disciplined Discovery: Introduce fast, scrappy research cycles that keep pace with our velocity, ensuring we build features customers actually want and avoid costly assumptions.

  4. Inspiring Action Through Storytelling: Turn insights into memorable, empathetic stories that anchor quarterly planning and give teams the confidence to move forward decisively.

Who You Are (The Ideal Candidate):

  • 4-8+ years of experience in a hybrid role spanning UX Research, Product Strategy, Service Design, or Brand Strategy.

  • A systems-thinker who thrives in ambiguity and excels at creating structure and clarity where none exists.

  • A master storyteller with a proven ability to translate complex research into compelling narratives that influence executives and align teams.

  • Energized by multi-brand complexity and making strategic decisions at the ecosystem level.

  • Advocates for fast, lean validation methods over slow, traditional research cycles.

  • Communicates with exceptional clarity, empathy, and strategic influence.

What Success Looks Like:

  • Cross-functional teams consistently make decisions rooted in a shared, deep customer understanding.

  • Our brands are clearly differentiated, creating efficient acquisition pathways and stronger customer loyalty.

  • Your discovery work measurably increases initiative success rates and reduces product development waste.

  • Your strategic narratives become the foundation for company planning and alignment.

What We Offer:

  • High-Impact Role: Directly shape the strategy of a leading, high-growth marketplace.

  • Fully Remote Flexibility: Work from anywhere in the United States.

  • Competitive Compensation: A salary range of $110,000 – $140,000, commensurate with experience.

  • Comprehensive Benefits: Medical, dental, vision, life/STD/LTD insurance, 401(k), and Unlimited PTO.

  • Dynamic Culture: A results-oriented environment where your strategic work will be valued and leveraged at the highest levels.

Ready to Strategize the Next $100M?

If you are a strategic leader who wants to own the customer narrative for a scaling industry leader, we want to hear from you.

Apply for the Senior UX & Brand Strategist Position:
https://apply.workable.com/lawnstarter/j/6415EBF45D/

LawnStarter is an equal opportunity employer committed to creating a diverse and inclusive workplace.

Tagged as: Brand Strategist, Customer Insights, Marketplace Strategy, Product Discovery, Product Strategist, Senior UX Strategist, Service Designer, UX Research Lead

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