Lead Copywriter – Conversion Marketing & Funnel Strategy | Remote (US) | $100K–$110K

Website New Law Business Model

Build a Life and Law Practice You Love.

Join a mission-driven company transforming the legal industry through powerful storytelling and performance-driven marketing. This remote role is ideal for experienced copywriters who combine strategic thinking, data insights, and AI tools to drive high-impact campaigns.

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About the Company

New Law Business Model (NLBM) is a well-established organization helping lawyers transition from traditional practice models to modern, relationship-focused legal services. With a strong national community and proven systems, NLBM provides tools, education, and frameworks that enable legal professionals to build sustainable and meaningful practices.

The company blends innovation, automation, and human-centered strategies to support long-term growth and success in the legal space.


Key Responsibilities

  • Lead the creation and execution of high-converting marketing copy across multiple funnels
  • Develop messaging strategies for campaigns, events, and digital assets
  • Analyze performance metrics (CTR, conversion rates, ROI) and optimize copy accordingly
  • Build and refine AI-assisted copywriting workflows to improve efficiency and scalability
  • Manage and mentor a team of freelance or contract copywriters
  • Ensure all content aligns with brand voice and messaging standards
  • Collaborate with marketing and leadership teams to drive growth initiatives
  • Continuously test and improve messaging based on data and audience insights

Requirements / Skills

  • Proven experience in copywriting, particularly in performance marketing or funnel-based campaigns
  • Strong understanding of buyer psychology and conversion strategies
  • Experience using AI tools and large language models (LLMs) for content creation and optimization
  • Ability to interpret data and make informed decisions to improve campaign performance
  • Leadership experience managing writers or creative teams
  • Excellent communication and project management skills
  • Ability to work independently in a remote environment

Work Environment / Benefits

  • Fully remote role within the United States
  • Competitive salary range of $100,000–$110,000 USD
  • Comprehensive health, dental, and vision insurance
  • 401(k) retirement plan
  • Flexible paid time off
  • Opportunities for career growth and leadership development
  • Work in a stable, mission-driven, and recession-resistant industry
  • Collaborative and supportive remote team environment

How to Apply

Apply directly through the official job page:
https://newlawbusinessmodel.recruitee.com/o/lead-copywriter


Note: Applications are handled on the employer’s official website. WorkinVirtual is not responsible for the hiring process.

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