Website Obrio
A team with which you realize your ambitions
Location: Remote (Ukraine, Poland) | Offices in Kyiv & Warsaw
Company: Obrio (Genesis Ecosystem)
Position: Content Lead
Also See: Lead Digital Content & Strategy
Lead Content for a #1 Wellness App with 60 Million Users
OBRIO is a leading IT company within the Genesis ecosystem, developing Nebula—the world’s #1 spiritual and lifestyle app. With over 60 million users, top chart rankings in the US, Canada, and Australia, and a mission to make people happier through better relationships, we are at the forefront of digital wellness. Featured in Forbes, TechCrunch, and Entrepreneur, we blend ambition with innovation. We are seeking a visionary Content Lead to own our content strategy and scale our production using cutting-edge AI.
The Role: Content Strategy Lead
As the Content Lead, you will be the strategic owner of all content across the Nebula platform (app, web). You will build and execute a content strategy that drives user activation and engagement, lead a cross-functional production team, and pioneer an AI-driven approach to content creation. Reporting to the Product Manager, you will ensure our content is not only high-quality and on-brand but also scalable and data-informed, directly impacting our global user base.
Key Responsibilities:
-
Develop and own the content strategy as a core component of the overall product strategy, aligning with user needs and business goals.
-
Pioneer and implement an AI-augmented content workflow, leveraging tools and agents to scale generation, optimize processes, and drive innovation.
-
Lead, mentor, and scale a cross-functional Content Production team, managing end-to-end delivery from ideation to publication across all platforms.
-
Streamline content creation and delivery processes, managing stakeholder interactions, roadmaps, and deadlines for maximum efficiency.
-
Work closely with UX Designers, Product Managers, Analysts, and Content Designers to formulate hypotheses, test content, and increase user activation metrics.
-
Ensure all content maintains the highest quality, consistency, and alignment with the Nebula brand voice and mission.
Who You Are (Qualifications):
-
2-3+ years of experience in a content leadership role (Content Lead, Strategy Lead, Senior Content Manager) within a digital product or high-growth app environment.
-
Proven expertise in content strategy development and hands-on content production management.
-
Practical, hands-on experience integrating AI tools (e.g., GPT, Claude, Midjourney, or custom agents) into content workflows to scale production.
-
Upper-Intermediate+ English proficiency (both written and spoken) for working with international content and experts.
-
Proven team leadership skills with a focus on driving results, fostering collaboration, and mentoring talent.
-
A data-informed, user-centric mindset with a passion for the wellness, lifestyle, or personal growth space.
Why Join OBRIO?
-
Shape content for a category-leading app used by millions globally.
-
Be at the forefront of applying AI to content creation in a real-world, high-volume environment.
-
We provide maximum autonomy for ambitious professionals to build, lead, and make key decisions.
-
Collaborate with top-tier experts within the Genesis ecosystem.
-
Outstanding Benefits:
-
Flexible remote work from Ukraine/Poland or our modern offices in Kyiv/Warsaw.
-
20 days paid vacation + unlimited sick leave.
-
Corporate health insurance & online doctor.
-
Training compensation, extensive corporate library, and learning events.
-
Relocation support and legal assistance for those abroad.
-
Our Hiring Process:
Initial Screening ➡️ Team Interview ➡️ Skills Assessment ➡️ Final Check ➡️ Job Offer
Ready to lead the content for a global phenomenon?
Apply now to become OBRIO’s next Content Lead: https://jobs.ashbyhq.com/OBRIO/a53788a4-496d-4db0-be59-57b117c09d6d