Website Serasa Experian
The datatech that powers your business with analytical intelligence.
Company: Serasa Experian
Location: Remote, Brazil (São Paulo based)
Job Type: Full time, Permanent
Lead Go to Market Strategy for Cutting Edge Fraud Prevention Solutions
Serasa Experian is the first and largest Datatech company in Brazil. We are a leader in intelligence solutions for risk and opportunity analysis focusing on credit journeys authentication and fraud prevention. With cutting edge technology innovation and top talent we transform the uncertainty of risk into the best decision helping people achieve their dreams and companies of all sizes and sectors to thrive
We have 22,000 people operating in 32 countries and every day we invest in new technologies talented professionals and innovation to help all our clients maximize every opportunity
We are looking for a Product Marketing Coordinator to lead the development positioning and go to market strategy of our ID&F Business Unit’s transactional solutions focused on fraud prevention in payments and transfers. This is an affirmative position for women
The Opportunity
As Product Marketing Coordinator you will directly lead a team of three Product Marketers while being hands on in the development positioning and evolution of solutions. You will operate at the intersection of Product Pricing Sales Strategy and Marketing influencing the roadmap structuring offerings and ensuring that each solution has a clear competitive value proposition aligned with market needs
What You’ll Do
Team Leadership
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Directly lead three Product Marketers ensuring strategic alignment clarity of priorities technical depth and consistency in the discipline of Product Marketing across solutions
Product Marketing Strategy
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Be hands on in the development positioning and evolution of ID&F Business Unit’s transactional solutions ensuring continuous integration with Product Pricing Sales and Marketing teams
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Generate strategic inputs for solution evolution identifying improvements expansion opportunities and new offerings based on market analysis competition trends internal metrics and customer feedback
Roadmap and Pricing Influence
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Influence the roadmap in partnership with Product Managers ensuring prioritized initiatives are connected to market potential economic impact and customer needs
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Contribute to defining prices business models and solution packaging co creating scalable competitive structures aligned with value proposition alongside Pricing and Product teams
Asset Creation and Standardization
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Package solutions and structure reusable assets ensuring launch playbooks sales materials key messages and narratives are consolidated up to date and standardized
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Create evolve and standardize go to market frameworks and processes ensuring consistency governance and efficiency in current and future launches
Messaging and Positioning
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Define and safeguard key messages and value propositions for solutions ensuring consistency across all touchpoints including sales presentations content campaigns events and public positioning
Training and Enablement
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Develop and conduct structured training for sales teams specialists and related areas strengthening knowledge scalability and reducing acquisition costs
Cross Functional Collaboration
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Collaborate with the Marketing team in building and executing campaigns awareness initiatives content materials and demand generation actions aligned with strategic positioning of solutions
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Act as guardian of alignment between technical vision market narrative and commercial strategy promoting fluid connection between internal stakeholders and ensuring informed decision making
Who You Are
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You have advanced English proficiency
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You have prior experience in product marketing product management market intelligence or Go to Market specifically in the B2B market within technology SaaS fintech or data companies
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You have prior experience leading people with a hands on approach
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You have excellent verbal and written communication skills
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You are collaborative curious and have an owner’s mindset comfortable handling multiple fronts and stakeholders at different levels
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You have strong analytical organizational and technical translation skills into business value
Why Join Serasa Experian
Serasa Experian is much more than you imagine. With the purpose of creating a better future expanding opportunities for people and companies in Brazil we are more than 4,000 people working in diverse teams and specialties. Here each piece of knowledge and diversity complements the others and you can work in what you love most
We are committed to building an inclusive culture and an environment where people can balance their careers with personal commitments and interests prioritizing well being
We are deeply committed to being one of the best and most innovative companies to work for in the country providing incredible experiences and career paths for our people. Our strong people first approach is recognized externally through various market certifications including Great Place To Work in 24 countries and the international Top Employers certification
Location This position offers remote work options based in São Paulo Brazil
Ready to lead go to market strategy for innovative fraud prevention solutions
If you are a Product Marketing professional with B2B SaaS experience and a passion for leading teams we want to hear from you
Apply Now Product Marketing Coordinator at Serasa Experian
Serasa Experian is an equal opportunity employer committed to building an inclusive culture and expanding opportunities for all