Website Roofr
One platform. All the tools for your roofing business.
Company: Roofr
Location: Remote, Canada
Job Type: Full time
Compensation: $80,000 – $100,000 CAD
Tell the Stories That Power a Growing Roofing CRM Platform
Roofr is obsessed with our customers. We constantly gather feedback to shape prioritize and launch the products they truly need. That is what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. When our customers asked for a simple affordable way to manage and scale their entire businesses we listened. We created a CRM that connects these solutions along with payments material ordering and more into a seamless powerful platform
We have an amazing culture strong financials and best in class company metrics. It is an exciting time to be part of an extraordinary startup that is already successful yet still early enough to offer significant growth equity and the opportunity to make a real impact
We are seeking a Content Marketing Manager to join our content team as a champion of our customers and long form content. You will act as a representation of our brand manage and execute your own projects tell our customers stories to the world and help create content that roofers want to read
We are looking for a firecracker storyteller who doesn’t just want to run existing programs but looks for ways to make them even better. You should love executing programs as much as you love planning them
The Opportunity
As Content Marketing Manager you will run our Roofr of the Month program manage customer relationships coordinate podcast interviews and create compelling content across multiple formats. You will connect project and campaign strategies to company goals tracking performance and reporting on outcomes
What You’ll Do
Customer Engagement and Storytelling
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Run our Roofr of the Month program working with sales support and industry experts to identify top level customers to feature
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Cold call customers to find the best fit for monthly features organize interviews collect information and create landing pages
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Get to know our customers and build relationships through the ROTM program podcast interviews social media engagement Reddit posting and attending events
Podcast Management
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Coordinate interviews between our host Pete McKendrick and industry guests
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Edit and publish the podcast on a monthly basis at minimum
Strategic Planning
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Connect project and campaign strategies to company goals tracking performance and reporting on outcomes
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Adapt and learn from what worked and what didn’t to improve campaign performance
Content Creation
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Create write edit proofread and execute a variety of content including customer stories and quotes testimonials long form content quote libraries slide decks presentations blogs social media briefs infographics website content flyers postcards podcasts and email
Project Management
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Work with stakeholders both internally and externally to run your own programs
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Create content including writing briefs communicating project needs providing feedback creating tasks managing deadlines and owning results
Content Management
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Create strategic content plans that align with company goals industry trends product releases and seasonality
Metric Tracking and Recommendations
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Track all owned metrics on a weekly basis to discover recommend and implement areas of improvement and new opportunities
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Identify channel trends
Research and Development
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Stay up to date on the latest trends to ensure content is relevant and engaging to our audience
Partnerships and Contractors
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Communicate with industry professionals and influencers via social media or email to create and build a strong network
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Create contracts to develop content and manage contractors hired for overwork initiatives
Video Editing
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Perform basic video editing on iMovie Premiere Pro or Descript to edit podcasts webinars help videos and more
Who You Are
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You have a minimum of 4 years of experience in content creation marketing or communications
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You have a deep respect for the roofing industry and those who work in roofing
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Experience in blue collar tech is a bonus
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You have a portfolio of published work or examples of previous long form video and podcast blog and case study content
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You have experience leveraging AI to work smarter in content creation
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You are familiar with content management systems like HubSpot and Webflow
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You have good knowledge of podcast tools like Descript and Riverside
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Experience with Figma Asana and Canva is an asset
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You have excellent computer skills with Google Suite
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You have excellent knowledge of various content platforms such as social media blogs and print media
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You have a strong understanding of content practices such as SEO AEO and GEO
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You have excellent written and verbal communication skills
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You can apply company goals to content strategies
Why Join Roofr
Vacation and Paid Time Off
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First week of employment is mandatory PTO start your journey by decompressing and recharging
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1 Friday off per month called laundry days
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Company wide paid shutdown for the week between Christmas and New Years
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Flexible time off
Benefits
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80 percent employer paid benefits in the US and 100 percent employer paid premiums for Extended Healthcare and Dental in Canada
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RRSP and 401k match
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Generous Parental Leave policy
Perks
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Annual company retreat with great team building activities
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Ample learning and development opportunities
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Home office setup stipend
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Internet and phone allowance
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Remote first culture
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Weekly Friday paydays
Location This position is fully remote within Canada
Ready to tell the stories that power a growing roofing CRM platform
If you are a content marketing professional with a passion for customer storytelling and a firecracker attitude we want to hear from you
Apply Now Content Marketing Manager at Roofr
Roofr is proud to be an equal opportunity employer committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or veteran status