Workinvirtual
We are seeking a talented and experienced Content Strategist to develop and execute content strategies that drive engagement, build brand awareness, and generate leads. The ideal candidate will have a deep understanding of content marketing principles, strong writing and editing skills, and a data-driven approach. This is a fully remote position based in the USA.
Responsibilities:
- Develop and implement comprehensive content strategies aligned with business goals.
- Conduct thorough keyword research and competitive analysis to identify content opportunities.
- Create high-quality, engaging content across various formats, including blog posts, articles, website copy, social media updates, email newsletters, case studies, white papers, and video scripts.
- Manage the content calendar and ensure timely publication of content.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure consistent messaging and brand voice.
- Optimize content for search engines (SEO) and user experience.
- Track and analyze content performance metrics to identify areas for improvement.
- Stay up-to-date with the latest content marketing trends and best practices.
- Develop and maintain brand voice and style guidelines.
- Manage and mentor junior content creators (if applicable).
- Conduct content audits and identify opportunities to repurpose existing content.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3-5+ years of experience in content strategy and creation.
- Proven track record of developing and executing successful content strategies.
- Excellent writing, editing, and proofreading skills.
- Strong understanding of SEO principles and best practices.
- Experience with content management systems (CMS) and analytics tools.
- Ability to work independently and as part of a team.
- Excellent communication and collaboration skills.
- Strong project management and organizational skills.
- Experience with various content formats (blog posts, articles, social media, email, etc.).
Apply Now: https://workinvirtual.com/application-tracking-system/