Website LawnStarter
Affordable lawn care services at the click of a button
About LawnStarter:
LawnStarter is a leading on-demand marketplace for lawn care and home services, connecting customers with service providers nationwide. We are seeking a highly motivated and analytical SEO Analyst to join our dynamic remote team and contribute to our organic growth strategy.
Role Overview:
As an SEO Analyst at LawnStarter, you will play a crucial role in driving organic traffic growth through strategic SEO testing, comprehensive data analysis, technical optimization, and content strategy implementation. This position requires a blend of analytical prowess and practical SEO expertise to enhance our organic search performance.
Responsibilities:
- Develop and execute the SEO testing roadmap, designing and implementing SERP and on-page SEO tests, while aligning with conversion rate optimization goals.
- Disseminate SEO testing insights to the broader growth team and maintain up-to-date best practice documentation.
- Support various SEO initiatives, including technical SEO audits, keyword research, and content optimization projects.
- Analyze SEO performance data using tools such as Google Analytics, SEMrush, and Google Search Console to identify opportunities and track key performance indicators (KPIs).
- Implement on-page optimization strategies, including meta descriptions, title tags, and content structure.
- Monitor site health metrics and alerts, investigate issues, and report technical issues impacting SEO performance to the engineering team.
- Collaborate with content and development teams to ensure adherence to SEO best practices.
- Generate regular reports on organic search performance and provide actionable recommendations.
- Maintain SEO documentation and processes.
- Stay informed about the latest SEO trends and algorithm updates, including the use of AI tools in SEO.
Qualifications:
- Minimum of 3 years of experience in SEO or a related digital marketing role.
- Proven experience in conducting traditional SEO tests (title tags, meta descriptions, on-page content) for high-volume websites.
- Experience with conversion rate optimization testing.
- Strong analytical skills and proficiency in SEO tools (Google Analytics, Search Console, SEMrush, etc.).
- Basic understanding of HTML and technical SEO principles.
- Experience in keyword research and content optimization.
- Familiarity with mobile optimization and site speed factors.
- Excellent data analysis and problem-solving skills.
- Exceptional written and verbal communication skills.
- Strong organizational and planning abilities.
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field (or equivalent experience).
Benefits:
- Opportunity for professional growth within a rapidly expanding company.
- Fully remote work environment.
- Collaborative and supportive team culture with a focus on learning and development.
- Competitive salary and comprehensive benefits package.
- Access to cutting-edge SEO tools and technologies.
- Career advancement opportunities.
- Salary range: $45,000 to $55,000 annually (commensurate with skills and experience).
- Great company culture.
How to Apply:
Interested candidates are invited to apply through this link: https://apply.workable.com/lawnstarter/j/8BAC0AF84A/