Workinvirtual
About the Company:
WorkinVirtual is a staffing agency connecting talented professionals with remote job opportunities at various companies. This particular role is with one of their clients, a company that values innovation, creativity, and a strong online presence. While the specific client remains confidential at this stage, WorkinVirtual will provide full details during the interview process.
Job Description:
We are seeking a highly motivated and skilled Social Media Marketing Specialist to elevate our client’s brand presence and engagement across various social media platforms. The ideal candidate is a passionate storyteller with a deep understanding of social media trends and best practices.
Responsibilities:
- Create comprehensive social media strategies aligned with the client’s business objectives, target audience, and brand identity.
- Generate engaging and informative content, including text posts, images, videos, and stories, tailored to each platform’s audience.
- Foster a thriving online community by actively engaging with followers, responding to comments and messages, and participating in relevant conversations.
- Plan and execute paid social media campaigns to expand reach, drive traffic, and generate leads.
- Track key performance indicators (KPIs), analyze data, and generate reports to measure the effectiveness of social media efforts and identify areas for improvement.
- Continuously research and adapt to the ever-evolving social media landscape, including new platforms, features, and best practices.
Qualifications:
- 3+ years of experience in social media marketing, demonstrating a successful track record of growing social media presence and engagement.
- In-depth knowledge of major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Exceptional written and verbal communication skills with the ability to craft compelling and engaging content.
- Proficiency in using social media analytics tools to track performance and extract actionable insights.
- A knack for creating visually appealing and engaging content that resonates with target audiences.
- Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.