Inbound/Content Marketing Specialist (SaaS, Retail Focus)

About BrandChamp:

BrandChamp is a rapidly growing SaaS company specializing in relationship marketing solutions for Shopify/WooCommerce stores and Amazon sellers within the retail sector. We empower brands to cultivate strong ambassador programs, driving growth and customer loyalty. As we expand our marketing initiatives, we are seeking a talented and driven Inbound/Content Marketing Specialist to lead our content strategy and generate valuable inbound leads.

Role Overview:

We are seeking an experienced Inbound/Content Marketing Specialist to spearhead our content creation and inbound marketing efforts. This remote position offers a unique opportunity to contribute significantly to a dynamic SaaS company in its early stages of growth. The ideal candidate will possess a strong understanding of SaaS and retail marketing, with a proven track record of creating engaging, educational content that resonates with our target audience.

Responsibilities:

• Develop and execute a comprehensive inbound/content marketing strategy to drive lead generation and brand awareness.
• Create high-quality, customer-centric content, including blog posts, articles, case studies, and other marketing materials.
• Optimize content for search engines (SEO) to improve organic traffic and visibility.
• Collaborate with team members and customers to produce compelling content.
• Manage and maintain the company’s WordPress website.
• Provide valuable marketing insights and advice to retail clients.
• Analyze and report on content performance, using data to refine strategies.
• Take initiative to improve marketing efforts, and identify new opportunities for growth.

Essential Skills & Qualifications:

• 3+ years of proven experience in inbound/content marketing, preferably within the SaaS industry.
• Exceptional written and verbal communication skills in English.
• Strong understanding of SaaS and retail/e-commerce marketing principles.
• Proficiency in WordPress and SEO best practices.
• Ability to create goal-focused, customer-centric content.
• Reliable, self-motivated, and comfortable working in a remote environment.
• Excellent team player with strong communication and collaboration skills.

Bonus Points:

• Experience with ambassador marketing.
• Familiarity with podcast/interview production.
• Portfolio of relevant work.
• Contributions to authority blogs or websites.

Ideal Candidate:

• A strategic thinker with a passion for creating high-quality, educational content.
• A proactive and adaptable individual who thrives in a fast-paced startup environment.
• Someone who values building strong, trusting relationships.
• Open to learning new skills, and quick to adapt to new information.

Location: Remote (Preferably Europe or Asia time zones)

Job Apply Link: https://brandchamp.io/careers/inbound-content-marketer/