Website Anthropic
AI research and products that put safety at the frontier
Anthropic, an innovative leader in AI research and development, seeks a highly motivated and experienced Growth Marketing Lead to spearhead our marketing initiatives for Claude AI models and products. This pivotal role will be instrumental in shaping our go-to-market strategy and scaling our user base.
Responsibilities:
- Build and manage high-performing growth marketing teams across various specializations, including paid acquisition, lifecycle marketing, content marketing, SEO, influencer marketing, and affiliate programs.
- Develop and execute a comprehensive growth marketing strategy, prioritizing user acquisition with a strong ROI while increasing brand awareness and market penetration.
- Identify and validate new growth channels, effectively scaling successful channels into robust acquisition engines.
- Drive a culture of experimentation through A/B testing and data analysis to continuously optimize campaign performance and achieve growth targets.
- Oversee the implementation and scaling of our marketing technology stack, attribution models, and automation infrastructure to maximize efficiency and effectiveness.
- Collaborate closely with product, engineering, and design teams to ensure seamless user experiences and capitalize on shared growth opportunities.
- Own the end-to-end user acquisition journey across all platforms (web and app), delivering a cohesive and engaging experience that fosters user satisfaction and retention.
Qualifications:
- 10+ years of experience in digital marketing, with a proven track record of building and scaling growth marketing functions within high-growth B2C and B2B software companies, including those with a strong product-led growth (PLG) motion.
- Demonstrated success in building and leading high-performing growth marketing teams, with the ability to seamlessly transition between strategic leadership and hands-on execution in a dynamic environment.
- Extensive experience and expertise in scaling a diverse portfolio of marketing channels, including paid search, paid social, content marketing, mobile marketing, SEO, lifecycle marketing, influencer marketing, and affiliate marketing.
- Strong analytical skills and a data-driven approach to decision-making, with proficiency in A/B testing, conversion rate optimization, and advanced attribution modeling.
- Exceptional communication and leadership skills, with the ability to effectively collaborate with cross-functional teams and senior management.
Benefits:
- Competitive salary range: $300,000 – $355,000 USD
- Remote work flexibility
- Comprehensive benefits package
- Opportunity to contribute to cutting-edge AI research and development
To Apply:
Qualified candidates are encouraged to submit their application through the following link: https://boards.greenhouse.io/anthropic/jobs/4483950008
Anthropic values diversity and inclusivity and encourages applications from all qualified individuals.