Website Genius™
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Company: Genius™
About Genius:
Genius is a leading platform that empowers users to unlock the power of knowledge through personalized learning experiences. With a focus on action sports and lifestyle, Genius aims to inspire and educate individuals around the world.
Job Description:
We are seeking a highly motivated and creative Digital Marketing Specialist to join our team and drive our content-driven marketing initiatives across social media platforms. This role will be instrumental in building our brand’s online presence, engaging our community, and driving e-commerce growth.
Responsibilities:
- Content Strategy: Develop and execute an engaging content strategy that resonates with our target audience across various social media platforms.
- Content Creation: Create compelling video content that aligns with our brand voice and visual identity.
- Community Management: Grow and nurture our online communities, fostering engagement and interaction with our followers.
- Paid Media: Develop and manage data-driven paid media campaigns to increase brand awareness and drive traffic to our website.
- E-commerce: Collaborate with the e-commerce team to create compelling product launch campaigns and optimize conversion funnels.
- Analytics: Track and analyze the performance of marketing campaigns, providing insights and recommendations for optimization.
- Influencer Partnerships: Identify and collaborate with relevant influencers to expand our reach and engage new audiences.
Qualifications:
- Bachelor’s degree in marketing, communications, or a related field.
- At least 3 years of experience in digital marketing, preferably in the action sports or lifestyle industry.
- Strong understanding of social media platforms and their algorithms.
- Excellent content creation and writing skills.
- Experience with paid media platforms (e.g., Facebook Ads, Google Ads).
- Proficiency in using analytics tools (e.g., Google Analytics).
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
Additional Skills (Preferred):
- Experience with video editing and production.
- Knowledge of SEO and SEM best practices.
- Experience with e-commerce platforms.
Benefits:
- Competitive compensation package.
- Opportunity to work with a cutting-edge brand in the action sports and lifestyle industry.
- Collaborative and supportive team environment.
- Flexible work schedule and remote work option.
- Opportunity to learn and grow in a fast-paced, dynamic environment.
To Apply: https://apply.workable.com/joingenius/j/54FD875496/
Deadline:
Applications will be reviewed on a rolling basis until the position is filled.
Equal Opportunity Employer:
Genius™ is an equal opportunity employer and values diversity. We encourage all qualified candidates to apply, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.