Workinvirtual
As a Digital Marketer working remotely for a client through Workinvirtual, you will play a pivotal role in driving brand awareness, generating leads, and increasing online sales. Your expertise in digital marketing strategies will be instrumental in helping the company achieve its marketing goals.
Responsibilities:
SEO and SEM Strategy:
- Keyword Research: Conduct in-depth keyword research to identify relevant terms and phrases that align with the company’s target audience and business objectives.
- On-Page Optimization: Optimize website content, including titles, meta descriptions, headers, and images, to improve search engine rankings.
- Off-Page Optimization: Implement effective off-page SEO techniques such as link building, social media engagement, and directory submissions to enhance website authority.
- Pay-Per-Click (PPC) Advertising: Manage and optimize PPC campaigns on platforms like Google Ads and Bing Ads to drive targeted traffic to the website.
- A/B Testing: Conduct A/B testing experiments to continuously improve the performance of landing pages, ad copy, and other marketing elements.
Content Marketing:
- Content Creation: Develop high-quality content, including blog posts, articles, whitepapers, and social media updates, that resonates with the target audience and provides value.
- Content Distribution: Utilize various channels to distribute content effectively, such as email marketing, social media, and content syndication.
- Content Strategy: Develop and implement a comprehensive content strategy that aligns with the company’s marketing goals and target audience.
Social Media Marketing:
- Social Media Management: Manage and maintain the company’s social media profiles on platforms like Facebook, Twitter, LinkedIn, Instagram, and others.
- Community Engagement: Foster a strong online community by engaging with followers, responding to comments, and participating in relevant discussions.
- Social Media Advertising: Create and run targeted social media advertising campaigns to reach specific demographics and drive conversions.
Email Marketing:
- Email List Building: Build and maintain an engaged email list through opt-in strategies and lead generation tactics.
- Email Campaign Creation: Design and send targeted email campaigns with compelling content and a clear call to action.
- Email Analytics: Track email performance metrics, analyze data, and make data-driven improvements to future campaigns.
Analytics and Reporting:
- Web Analytics: Use tools like Google Analytics to track website traffic, user behavior, and conversion rates.
- Marketing Analytics: Analyze the performance of various marketing channels and campaigns to identify areas for improvement.
- Reporting: Prepare regular marketing reports that provide insights into key performance indicators (KPIs) and track progress towards goals.
Skills and Qualifications:
- Proven experience in digital marketing with a strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Proficient in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot, Canva).
- Ability to work independently and as part of a team.
- A passion for staying up-to-date with the latest digital marketing trends and best practices.
Benefits:
As a remote Digital Marketer working through Workinvirtual, you may be eligible for various benefits, including:
- Flexible work hours: Enjoy the freedom to work from a location that suits your needs.
- Remote work equipment: Receive the necessary tools and equipment to perform your job effectively.
- Health insurance: Access health insurance coverage through the company.
- Paid time off: Enjoy vacation time, sick leave, and other paid time off benefits.
- Professional development opportunities: Receive opportunities for training and skill development to stay updated with industry trends.
By joining Workinvirtual as a Digital Marketer, you will have the opportunity to work on exciting projects, collaborate with talented professionals, and contribute to the success of a dynamic company.