Organization: Polycab
Location: Nadia, West Bengal, India (Reports to Mumbai Headquarters)
Department: Sales – Market Development
Employee Type: Staff
Experience Range: 5–10 years (in the same territory)
Compensation: ₹10–15 LPA
Job Posted On: September 22, 2025
Position Grade: P2.1
Reports To: Market Development Head
About Polycab
Polycab is one of India’s leading manufacturers of wires, cables, and fast-moving electrical goods, with a strong presence across domestic and international markets. The company is driven by innovation, quality, and customer-centric values, ensuring sustainable growth while expanding into new market territories.
Position Overview
Polycab is seeking a Manager – Market Development to lead growth initiatives in Nadia, West Bengal. The role is designed for a seasoned professional with deep market knowledge, responsible for identifying new opportunities, creating go-to-market strategies, and building long-term partnerships to drive revenue expansion and market penetration.
Key Focus Areas
1. Market Research & Opportunity Identification
- Conduct detailed market research to identify customer segments, emerging trends, and growth potential.
- Track competitor activities and market dynamics to inform decision-making.
- Recommend strategic market entry approaches.
2. Market Entry & Expansion Strategy
- Develop actionable market development plans tailored to regional needs.
- Define and execute go-to-market strategies for new product categories or regions.
- Recommend budget allocations for expansion projects.
3. Stakeholder Engagement & Relationship Building
- Establish and maintain strong relationships with partners, clients, and industry stakeholders.
- Represent Polycab at trade fairs, exhibitions, and industry events.
- Negotiate and finalize partnership agreements within set parameters.
4. Business Operations & Reporting
- Collaborate with cross-functional teams to align sales and business goals.
- Monitor execution of market initiatives and track outcomes.
- Deliver timely reports and insights to the Market Development Head.
Ideal Candidate Profile
Education Requirements
- Full-time engineering graduate preferred.
- Non-engineering graduates may be considered if they are local candidates with strong market knowledge.
Skills & Competencies
- 5–10 years of proven experience in the same territory.
- Strong verbal and written communication skills.
- Proficiency in MS Office (Excel, PowerPoint, Word).
- Ability to create and deliver effective presentations.
- Strong time management and organizational abilities.
Application Instructions
Qualified candidates are encouraged to apply through Polycab’s official recruitment channels. Applications will be accepted and reviewed on a rolling basis until the role is filled.
For more details, visit the Polycab official career page.