Growth Marketing Manager – Social Commerce

Company: Relay Commerce, Inc. (Flockler)
Location: Remote, Canada (Calgary area with occasional in-person collaboration)
Job Type: Full time
Compensation: $70,000 – $100,000 USD (or CAD equivalent) plus quarterly bonuses up to $10,000

Also See: Senior Business Analyst

Drive Growth at the Intersection of Social Media and E-commerce

Relay Commerce is building a portfolio of software solutions to help merchants scale e-commerce and simplify their marketing tech stack. Powered by a centralized customer data platform our suite of tools allows merchants to automate key revenue generation workflows and drive organic growth and increased profitability. Our products serve more than 35,000 customers globally who collectively generate over $1 billion in GMV annually

Flockler is a social media aggregator platform within the Relay ecosystem. We empower marketers and businesses to display authentic social media feeds on their websites and digital screens. By showcasing user generated content from platforms like Instagram TikTok X BlueSky and LinkedIn Flockler helps brands drive engagement build trust and boost conversions through authentic storytelling

We are looking for a Growth Marketing Manager to own Flockler’s marketing engine from strategy to execution. You will lead a small team and manage our agency partnerships. This is a role for someone excited to roll up their sleeves and drive growth in a scaling product environment

The Opportunity

As Growth Marketing Manager you will work closely with two other marketing professionals while managing relationships with external agencies for Webflow development and paid advertising. You will be the marketing owner of HubSpot responsible for optimizing our marketing automation lead management and reporting infrastructure. You will partner with our General Manager Customer Success Account Management and Engineering teams to build and execute Go To Market plays manage marketing operations and drive pipeline growth

This role requires strong leadership and organizational skills a sense of ownership and an insatiable desire to take action and make things happen

What You’ll Do

Team Leadership and Development

• Work closely with and mentor a team of 1-2 marketing professionals focused on SEO and content creation

• Delegate work effectively ensuring your colleagues have clear priorities and are set up for success

• Build a high performing marketing function with clear processes and accountability

Agency and Vendor Management

• Own relationships with external marketing agencies including Webflow development and paid advertising partners

• Set clear expectations deliverables and timelines for agency partners

• Evaluate agency performance provide feedback and make recommendations on partnerships

• Manage agency budgets and ensure ROI on all external spend

• Coordinate between internal team and agencies to ensure seamless execution

HubSpot Administration and Marketing Automation

• Own HubSpot from a marketing perspective serving as the primary administrator and strategist

• Build and optimize email workflows lead scoring models and nurture campaigns

• Manage list segmentation contact properties and data hygiene

• Create and maintain dashboards and reports to track marketing performance

• Implement marketing attribution and ensure proper tracking across all campaigns

• Train team members on HubSpot best practices and optimization

Event Planning and Execution

• Research and recommend which industry events conferences and webinars Flockler should target for maximum impact

• Coordinate event preparation including booth design collateral demos and promotional materials

• Support the General Manager with presentation preparation talking points and event strategy

• Execute post event campaigns including lead nurturing follow up sequences and performance analysis

• Track event ROI and use insights to inform future event strategy

Marketing Operations and Project Management

• Run the weekly marketing meeting setting priorities and driving accountability across all initiatives

• Oversee and prioritize the marketing roadmap ensuring execution is timely and aligned with business objectives

• Own design requirements and coordinate with internal teams and agencies to deliver high quality assets

• Track marketing spend and ROI in collaboration with the General Manager

Go To Market Execution

• Lead the planning and execution of product launches feature releases and campaigns

• Develop positioning and messaging for new features and use cases

• Create launch assets including landing pages email campaigns sales enablement materials and case studies

• Partner with Customer Success and Account Management to identify expansion and upsell opportunities

Website and Content Optimization

• Own the marketing website in Webflow ensuring content UX and messaging are optimized for conversions

• Collaborate with SEO partners to improve search rankings and drive organic traffic

• Test and refine website messaging CTAs and landing pages to improve engagement and lead capture rates

• Manage content calendar and coordinate blog posts case studies and resource creation

Campaign Management and Lead Generation

• Build and execute multi channel campaigns across email paid and content to drive MQLs and pipeline

• Develop automated email workflows to nurture leads at different funnel stages

• Work with paid advertising partners to optimize campaigns and improve CAC and LTV metrics

• Implement attribution tracking to measure campaign impact across channels

Performance Tracking and Reporting

• Set monitor and report on key metrics like MQLs pipeline contribution website conversion rates and campaign ROI

• Use insights from Google Analytics HubSpot and other tools to continuously iterate and improve performance

• Present marketing performance updates to leadership and cross functional stakeholders

Who You Are

• You have 5+ years in product marketing growth marketing or digital marketing roles preferably in B2B SaaS or martech

• You have 2+ years of experience managing and developing marketing team members with proven ability to delegate provide feedback and drive accountability

• You have a proven track record managing multiple external agencies and vendors delivering quality work on time and on budget

• You have 1+ years of hands on experience with HubSpot Marketing Hub including workflow automation lead scoring email marketing and reporting HubSpot certification is strongly preferred

• You have experience planning and executing industry events conferences or webinars with measurable pipeline impact

• You have demonstrated ability to manage multiple initiatives simultaneously keeping projects on track and stakeholders aligned

• You have hands on experience with Webflow or a similar CMS Google Analytics and project management tools

• You are comfortable using data to measure performance identify opportunities and make decisions

• You possess exceptional written and verbal communication skills for creating compelling copy and aligning cross functional teams

• You have experience launching products or features and executing integrated marketing campaigns

• You have proven experience developing and executing outbound marketing campaigns including cold email sequences paid acquisition channels or direct outreach strategies that generated measurable pipeline growth

Preferred Qualifications

• Experience building and scaling a marketing function from 0 to 1

• Familiarity with social media marketing user generated content or martech industry trends

• Understanding of B2B SaaS sales cycles and pipeline metrics

• Experience with trade show logistics booth management and event sponsorships

• Knowledge of marketing tech stack integrations and data flows

• A get stuff done attitude with demonstrated ownership initiative and motivation

• Comfortable working in a fast paced startup or growth stage environment where priorities evolve quickly

• Strong work ethic and ownership self motivated detail oriented and proactive in driving projects forward

What Success Looks Like

• Building and leading a high performing marketing team that consistently delivers results

• Establishing productive agency partnerships with clear KPIs and strong ROI

• Optimizing HubSpot to improve lead quality conversion rates and marketing attribution

• Developing a strategic event calendar that drives qualified pipeline and brand awareness

• Consistently growing MQLs and pipeline contribution through optimized campaigns events and website performance

• Successfully launching 4-6 Go To Market plays per year with measurable impact on product adoption

• Building a well oiled marketing operations system with clear processes accountability and metrics

• Improving marketing efficiency through better team management agency coordination attribution tracking and budget allocation

• Developing Flockler’s brand authority and thought leadership in the social commerce and UGC space

Benefits and Perks

• Flexible Time Off

• Public Holidays Off

• Paid Parental Leave

• Work From Home Stipend

• Therapy and Mental Health Reimbursement

• Co working Space Allowance

• Company Swag

Location This role is remote with the expectation of some in person collaboration with Calgary based team members a few times per month typically working together from a co working space or similar setting

Ready to own the growth engine for a fast scaling martech product

If you are a results driven marketing leader who thrives in a generalist role and loves turning strategy into execution we want to hear from you

Apply Now Growth Marketing Manager at Relay Commerce

Relay Commerce is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members

Tagged as: B2B SaaS, email marketing, growth marketing, HubSpot, lead generation, Marketing Automation, Martech, SEO, social commerce, Webflow