Website Consensys
Building the era of Decentralized Finance
Lead the next evolution of a global fintech product and shape how millions of users interact with digital value. This role is ideal for senior marketing leaders who thrive in 0→1 environments, combining strategy, storytelling, and execution to drive product adoption at scale.
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About the Company
Consensys is a leading blockchain and Web3 technology company, building foundational tools for the decentralized internet. One of its flagship products, MetaMask, is a globally recognized platform enabling users to manage digital assets securely and seamlessly.
MetaMask is evolving beyond a crypto wallet into a broader consumer finance platform designed to make saving, earning, and transacting more accessible worldwide.
About the Role
As Director of Product Marketing for MetaMask, you will define and execute the go-to-market strategy for new financial products and experiences. This is a highly strategic and hands-on leadership role focused on positioning, messaging, and driving global adoption.
You will work closely with product, engineering, and growth teams to shape how users perceive and engage with the platform as it expands into new markets and use cases.
Key Responsibilities
Product Marketing Strategy & Positioning
- Define product marketing strategy for MetaMask’s next growth phase
- Shape positioning and messaging for new consumer finance features
- Translate complex technical and financial concepts into clear user narratives
Go-To-Market Execution
- Lead end-to-end GTM strategies from product launch to scaled adoption
- Drive campaigns focused on user acquisition, engagement, and retention
- Identify new audience segments and growth opportunities
Cross-Functional Leadership
- Partner closely with product and engineering teams on launch strategies
- Collaborate with growth and analytics teams to optimize performance
- Influence decision-making across teams without formal authority
User-Centric Storytelling
- Advocate for clarity, trust, and usability in all communications
- Ensure messaging resonates across global and diverse audiences
- Align product marketing with evolving consumer expectations
Team Development & Scaling
- Build and refine product marketing frameworks and processes
- Mentor team members and support function growth
- Balance hands-on execution with strategic leadership
Requirements / Skills
- 10+ years of experience in product marketing or consumer marketing roles
- Proven experience leading marketing for consumer-facing financial or transactional products
- Strong ability to define strategy and execute independently
- Experience working closely with product, growth, and engineering teams
- Excellent communication, storytelling, and analytical skills
- Ability to thrive in fast-paced, ambiguous environments
Preferred Qualifications
- Experience in fintech, neobanks, or consumer platforms
- Exposure to global markets and international product launches
- Experience repositioning products into broader platforms or ecosystems
- Background in customer insights, user research, or data-driven marketing
Work Environment / Benefits
- Fully remote role (global team environment)
- Competitive salary ($146,000 – $215,000) plus bonus and equity
- Opportunity to work on globally impactful fintech products
- High-growth, innovative Web3 environment
- Collaborative and mission-driven culture
- Leadership growth opportunities as the function scales
How to Apply
Apply directly through the official job page:
https://consensys.io/open-roles/7612237
Note: Applications are handled on the employer’s official website. WorkinVirtual is not responsible for the hiring process.